News

April 2, 2012

FASTSIGNS® Launches New Brand Initiative to be Better Known as ‘More Than’ a Sign Provider

(CHARLOTTE, N.C.) April 2, 2012– FASTSIGNS of South Tryon, the local visual communications/sign and graphics solutions provider, has unveiled a new branding platform with updated messaging: “More than fast. More than signs.™”

“We want people to know that while we are fast, more importantly, we provide a wide variety of products, services and comprehensive visual communications solutions to help companies meet their business objectives,” said Ben Knight, owner of FASTSIGNS South Tryon. “We have always known that we are more than fast and more than signs, and this new brand platform is a way of better communicating what FASTSIGNS offers. We have capabilities and service offers beyond what many realize.” Knight also owns two additional centers; FASTSIGNS Rock Hill and FASTSIGNS Matthews/Ballantyne.

FASTSIGNS of South Tryon first opened in 1993, and Ben Knight took ownership in 2007. Originally known as the “the next day sign and lettering experts”, FASTSIGNS’ business concept has grown from just offering banners and vinyl to providing complete visual communications solutions for way-finding, creating business visibility, helping launch new products; everything for meeting the needs of businesses who are trying to have a consistent visual message. Some of the wide range of solutions provided by FASTSIGNS includes vehicle graphics, digital signage, tradeshow exhibits and displays, architectural signs, channel letters and mobile web sites.

Trained to be consultative and knowledgeable about the full range of visual communications options, the FASTSIGNS of South Tryon team works with businesses, organizations and events to better understand their needs, and then put together the right mix of innovative graphic solutions to achieve the business or organization’s objectives. Meeting the needs of companies large and small, FASTSIGNS offers design, production, project management, delivery and installation.

“Our experienced team knows how to help move businesses forward—we’re not selling a commodity, but helping businesses solve their unique visual communications challenges so that they can reach more customers and accomplish more than they ever thought possible,” says Knight.