7 Visual Communications Products Every Sporting Event Needs
With football in full swing and basketball season just around the corner, it’s a great time of year for sports fans. Stadiums, arenas and schools can improve ticket sales and attendance for sports events with visual communications solutions. Read on to discover seven ways to boost team spirit, sponsors and the overall Game Day experience.
Team Logos and Mascot Graphics
Nothing represents your team like the official logo. Place a large floor graphic of the logo in the center of the court to instill home-team pride. Print logos on decals and stickers to sell at concession stands for fundraising. Don’t forget about the locker rooms. Wall graphics of the logo, team mascot or even custom images of the players in action help teams get fired up before the game.
Digital Score Boards
Everyone needs to know the score! Old-fashioned scoreboards just display the points, but a digital score boards can do so much more. Showing instant replays, player profiles and game statistics keeps the crowd engaged and participating. They can also improve vendor sales with advertising messages during time outs and halftime.
Team sponsors need visibility and recognition in return for their donations. Custom banners placed all around the field or hanging throughout a stadium are any easy way to fulfill obligations to sponsors and advertisers. Consider charging higher prices for placing sponsor logos on walls and floors for an entire season with custom graphics.
Stadium Welcome Signage
Your stadium has its own brand. Improve brand awareness while directing visitors with a large stadium sign. Dimensional letters can make the stadium name visible even across a giant parking lot. Be sure to post signage over each entrance if there are multiple ways to enter the stadium.
Vendor Food & Beverage Signage
A large part of any successful stadium’s income is food and beverage vending. Help your vendors sell more nachos and popcorn with attractive signage. Ensure each stand in a stadium has a sign that can be seen from down the esplanade. Consider posting vendor advertisements in the restrooms so people are tempted with a snack while they wait in line. Also post a vendor directory at the main entrances to allow ticket holders to find their favorite hot dog stand in the arena.
Whether it’s an NBA arena or the high school gym, participants can get lost trying to find their way around. Ensure your stadium has helpful and informative wayfinding signs. Label entrances and exits, food and beverage kiosks, seating sections, aisles and handicapped access areas. Ensure these signs match the school or team’s colors to create a branded look and feel.
Promoting safety is a priority in any public space. Ensure your stadium, arena or field is compliant with signage regulations for emergency exits, fire extinguishers and warning signs. Keeping attendees safe is an important part of maintaining a good reputation in the community.