Finding The Perfect Product For FASTSIGNS Customers
As the owners of the Midtown Denver FASTSIGNS®, Jerry and Andrea Hair are always looking for ways to provide more than your typical solutions to their customers. By thinking outside the box, their team has been able to not only create unique and memorable projects for their clients; they have also found ways to save them money.
One such company is Lava Lake Lamb, which provides antibiotic-free, grass-fed lamb to specialty grocers and restaurants across the United States. FASTSIGNS was called upon by a marketing consultant for the customer to create marketing pieces to send to grocers to advertise the lamb at meat counters. In addition to posters and handouts, the center also printed, cut and inserted cards into acrylic frames that would stand on top of a meat counter.
After creating and sending these counter cards several times, the client learned that the grocers were throwing away the acrylic frames once the display period had ended. Lava Lake Lamb decided that they couldn’t afford to continue promoting their products with that kind of counter card. Since the company liked the idea of having something small for the grocers to place on top of their meat counters, FASTSIGNS suggested a solution to satisfy both their cost and advertising needs.
“Because we had recently bought a flatbed printer, I explained that we could print the designs that had once been on the cards directly onto a piece of polystyrene and use heat to bend them into tent shapes that would stand on their own on the meat counters,” said Andrea.
The cost to create the bent tents was approximately half the cost of using the card and acrylic frame combination. Additionally, the new printer reduced the production time from a week to a few days.
“When we presented the finished product to the company, they were thrilled. They were so happy that we were able to provide a solution that saved them money and also delivered the final product in a shorter amount of time. On top of that, they loved the way the tents turned out, saying they looked absolutely perfect.”