Creating custom graphics was expensive and time consuming before the age of digital printing. Today, custom graphics can be created affordably in almost any size, shape and number you can imagine. Use graphics as a part of your business’s interior design to brighten workspaces, promote products and inform customers.

Make under-utilized areas work overtime with graphics. Increase foot traffic and curb appeal of a store location by creating graphics for the front windows. These can attractively promote a sale, new product or upcoming event. For example, an Irish bar could have custom window decals printed for St. Patrick’s Day to announce specials and remind guests their establishment is a great place to celebrate. Doctors and dentists can also improve patient experience by having custom ceiling tiles printed with calming imagery. A serene image like a river or garden scene overhead can give a patient something to focus on besides an uncomfortable procedure.

Decals and other graphics can also extend your brand message throughout an office building. A monument sign outside begins the brand experience for visitors, but don’t let it stop there. Consider having a custom decaldesigned to place the company logo in the center of the conference room table. Have a confusing layout? Help guests find their way around with branded floor decals pointing the way to different departments. Create a wall decal with the company name, logo and website and place it on a well-lit blank wall. This can become the go-to backdrop for company photo opportunities such as receiving an award or a new client announcement.

Don’t be afraid to get creative with decals as well. Instead of just showing glamour shots of a new product, work with a designer to create a visual that shows the benefits of the product. For example, create a graphic for the wall above a food processor product display showing neatly cut, delicious fruits and vegetables. Have a sports-themed restaurant? Create custom window films featuring life-size images of the city’s NFL, NBA or MLB stars. Work with a professional visual communications company to design a full-wall decal of a beach scene in the office break room to provide a relaxing place for employees to take five.

Whether on windows, floors or ceilings, graphics can make otherwise unremarkable surfaces visually interesting.  Use them to extend your brand message in unexpected ways to engage patients, customers and visitors. Have you seen any smart uses of custom decals? Share with us in the comments!