Unique Ways to Use QR Codes - FASTSIGNS
No matter what kind of industry your company operates in there is bound to be a creative use for QR codes . These matrix barcodes can be printed on virtually anything and take the user to a website when scanned with a smartphone app. Originally developed by Japanese automakers, QR codes are currently used in any situation where space is at a premium. Take a look at some suggested uses for museums, retail locations, restaurants and even food trucks below.
QR codes are a museum curator’s dream. They are able to provide volumes of information without disrupting the look and feel of an exhibit. Instead of a bulky placard with information about the piece of art or historical artifact, they can create a small plaque with brief information and a QR code. If a museum guest is particularly interested in any one piece they can scan the QR code and be sent to a web page with much more in-depth information than could be provided physically on the wall.
Retail stores can use QR codes for promotions and encouraging repeat business. Along with providing information, QR codes can also lead consumers to a downloadable coupon. Imagine a store location on a busy pedestrian walkway. Placing a QR code in the window with a sign reading “Scan for 15% off your next purchase!” could encourage both new and returning customers to redeem the coupon and shop. QR codes could also be placed at the register, offering 15% off a consumer’s next purchase. This encourages a one-time shopper to become a regular customer.
Restaurants and the Food Industry
The possibilities for QR code use in the food and beverage industry is unlimited. High-end products such as wine, cheese and craft beer can include a QR code on the packaging. When scanned, the consumer receives detailed information about the quality ingredients and care that went into producing the item (justifying its hefty price tag). Restaurants can use QR codes next to menu items to provide nutritional information without cluttering up the page. Just like retail stores they can also offer promotional deals to encourage upselling and return visits. For example, a manager could print a table tent with a QR code that gives customers a free drink on their next visit if they order an appetizer.
The food truck craze has spread from major cities to towns across the nation. Owners looking to promote their trucks can place QR codes on the back of vehicles or on menu boards to give fans a way to keep track of them. The QR code on the vehicle can lead to the brick-and-mortar restaurant website if there is one, or a site listing the truck’s regular routes and stops. A QR code on the A-frame menu sign can lead to the truck’s social assets and encourage visitors to become Friends on Facebook or follow them on Twitter to get the latest locations and menu additions.