June 23, 2011
FASTSIGNS® Digs Into Sponsorship with The Bite Tour
June 23, 2011 — FASTSIGNS International, Inc., the worldwide franchisor for FASTSIGNS®sign and graphic centers, has teamed up with NFuse Marketing to sponsor the 2011 season of The Bite Tour.
A traveling interactive consumer experience, The Bite Tour food festivals occur around the nation during the summer of 2011, including events like Ribfest in Chicago, Taste of Dallas and the Wisconsin State Fair. At each of the festivals, The Bite Tour has interactive experience tents where visitors can spin prize wheels, compete in the Man V. Food hot wing challenge and take part in interactive gaming experiences.
“This is The Bite Tour’s first official season, making this sponsorship much more exciting for us,” said Drue Townsend, Senior Vice President of Marketing. “We know that The Bite Tour will reach a lot of people, and we want to have a different type of stage to show and tell what FASTSIGNS® centers can do. By helping The Bite Tour with their visual communications needs, we can help ensure that the tour’s efforts get noticed.”
As part of the sponsorship, FASTSIGNS provided The Bite Tour with vehicle and trailer wraps, banners and other event signs, as well as hand fans (a promotional product) to keep visitors cool. The trailer wrap features The Bite Tour logo along with the names of the tour’s sponsors including the Travel Channel’s Man V. Food Nation and USA Today. Additionally, the FASTSIGNS “Try Our Wraps” banner stands can also be found under The Bite Tour tents.
"We are thrilled to have FASTSIGNS as a partner of the tour,” said Jay Freedman, Managing Partner at NFuse Marketing.“Our single largest challenge each year is having large, crisp creative that provokes a positive emotional reaction with consumers. FASTSIGNS stepped in and solved all of our needs and has made our onsite displays bigger than life."
More information and a schedule of upcoming food festivals that The Bite Tour will be attending can be found at www.thebitetour.com.
FASTSIGNS International, Inc. is the worldwide franchisor for the more than 530 FASTSIGNS® centers located in the US, Canada, the UK, Brazil, Mexico, the Caribbean and Australia (where centers operate under the name SIGNWAVE®).
FASTSIGNS® sign and graphics centers leverage marketing and sign knowledge, state-of-the-art technology, project management and innovative thinking to solve customers’ marketing and communications challenges—large and small—with effective, impactful signs and graphics. Centers provide consulting, file transfer, design, production, delivery and installation for a full range of custom sign and graphics solutions—from the simple…to the simply impossible™. For more information, visit www.fastsigns.comor call 800.FASTSIGNS.
About NFuse Marketing and The Bite Tour
NFuse Marketing is an alternative niche based marketing and promotion firm that specializes in sports, entertainment and broadcast services. NFuse creates custom measurable marketing solutions using a combination of creativity, technology and a network of talent to engage brands with consumers – emotionally. The Bite Tour is a traveling consumer experience that will be taking part in major local food festivals across the U.S through September. For more information, visit www.thebitetour.com.