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April 17, 2008

Welcome Your Guests With Signs

In any hotel, motel or resort, making guests feel welcome is the cornerstone of the industry.

CARROLLTON, TX - In any hotel, motel or resort, making guests feel welcome is the cornerstone of the industry. Whether they are there for business or pleasure, with the entire family or alone, communication to guests is key. Incorporating effective signs and graphics is a vital part of efforts to make each guest’s stay as convenient, comfortable and safe as possible.

From the outside of the hotel to the registration desk, signs and graphics are the primary way for managers and owners of hotels, motels and resorts to communicate with guests, build awareness of services and amenities and control traffic. Sign experts say that by preparing a basic signage strategy, properties can both inform and protect their guests. According to Drue Townsend, senior vice president of marketing for international sign and graphics franchisor FASTSIGNS International, Inc., “The most successful hospitality facilities start by establishing a consistent and unified signage theme, one that supports the property atmosphere in every detail.”

An attractive, eye-catching site sign at the entrance helps increase the facility’s visibility and tells guests where to enter the property. Clear, easy-to-read directional signs lead guests to registration, recreation facilities, parking lots, restaurants and other areas. The last thing managers want is for a guest to become frustrated trying to find the pool, b Restaurants. Informative menu boards displaying full color photographs of the cuisine show patrons what’s available. Large easel signs explain the day’s menu, while attractive window graphics outside the restaurant help attract diners.

In order to provide a safe and easy-to-navigate environment, consider the following signage suggestions:

  • Health and fitness club or spa. Posted signs or banners promote specials, classes and hours of operation.
  • In the Lobby. Brightly-colored posters and banners welcome guests and promote the facility’s amenities and programs.
  • Outside signage. Consider viewing angles from major traffic flows and nighttime lighting conditions. Temporary outdoor banners are a great way to announce special promotions and events.
  • Transportation. Graphics applied to property vehicles identify and promote the facility when used to transport guests to airports, shopping, events and other destinations.

Don’t forget about the “back of the house” when planning your signage program. Customized signs can be used to keep the staff informed, motivated and fully-trained. Signs like “Wash Your Hands” and “Greet Guests With a Smile” help set a professional tone. Good backroom signage also promotes a safer, more productive workplace.

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including high resolution exhibit and display graphics, wide format banners and POP, site signs, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.

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