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News & Press Room |
May 29, 2009
Doing More and Spending less with SignagePhotos, drawings or simple sketches can evolve on to just about any media, in any sizeCARROLLTON, TX - These days it seems everything associated with running a business is getting more expensive, from office space to health care coverage, yet the economy is forcing all of us to do more with less money. Businesses often overlook one form of advertising that is both effective and affordable – signs and graphics.
The majority of small to medium-sized businesses don’t have the budgets of large corporations. Factor in today’s economy, and it’s even more critical for these businesses to get a maximum return for their marketing investment. Thanks to innovations in sign technology, today’s sign shops can produce a higher capacity of sign projects at a reasonable price, whether a business needs a single menu board, five vehicles wrapped, 50 banners, 500 posters or 5,000 labels and decals. With a fully wired network of computers, laminators and state-of-the-art printers, signs that used to take weeks to make and thousands of dollars to produce, can now be created quickly and at a much lower cost. Photos, drawings or simple sketches can evolve on to just about any media, in any size. Drue Townsend, senior vice president of marketing for FASTSIGNS International, Inc., a worldwide sign and graphics franchisor, says, “Signs help identify a company’s location as well as reinforce the business’ image. They help people remember the business location and the products or services that are offered. Signs also help prompt a purchase, build brand equity and influence consumers’ purchase decisions or habits.”
Advertising during a slow economy creates a competitive advantage. In these tough times, consider the many signage options available, which can be mass produced and used in all of the places that you need your message to be:
At a time when all businesses strive to control costs and derive maximum value from their expenditures, signs are especially effective. Signs are the ultimate employee, working 24 hours a day, 7 days a week, 365 days a year, creating the first impression of a business, telling people who you are, where you are and what you offer. About FASTSIGNS® FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including high resolution exhibit and display graphics, wide format banners and POP, site signs, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.
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