March 25, 2010
FASTSIGNS® Helps Sponsor Soles4Souls ProjectFASTSIGNS Partners with CBL Properties for Soles4Souls Earth Day 2010 Project
(CARROLLTON, Texas) March 24, 2010 — In celebration of Earth Day, FASTSIGNS International, Inc., the worldwide franchisor for FASTSIGNS® sign and graphic centers, has partnered with CBL & Associates Properties, Inc. and 50 of its shopping malls located across the country, to encourage shoppers to donate their gently worn shoes to Soles4Souls, an international shoe charity.
FASTSIGNS® donated point-of-purchase materials, including more than 650 posters and window clings, to participating CBL malls nationwide to help promote the shoe drive. During this month-long campaign, each of the participating malls has an area set up with a shoe collection bin where shoppers can drop off their gently worn shoes.
“This project encourages people to donate their unwanted shoes to help those in need—including the more than 300 million children worldwide who are without shoes—and to do so in conjunction with Earth Day,” said Catherine Monson, CEO of FASTSIGNS International, Inc. “This is a great initiative for our franchise system to be involved with and many of our centers are organizing their own local shoe drives to help CBL in their efforts; we want to do everything we can.”
CBL is hoping to collect 150,000 pairs of shoes, all of which will go directly to Soles4Souls. Donations are currently being taken at participating CBL malls and at designated retail shoe locations until the campaign ends on Earth Day, April 22, 2010.
"This partnership will provide many families with gently worn shoes, which otherwise may not be available to them,” said Barb Faucette, VP of Corporate Mall Marketing. “Soles4Souls' charitable initiative and CBL Mall's Celebrating the Earth campaign is a perfect opportunity to work together to support the many families in our communities.”
According to Soles4Souls, last year alone, Americans threw away more than 300 million pairs of shoes—the same number of children around the world who are without shoes. Through collection drives, Soles4Souls is able to provide new and gently worn shoes to those in need while reducing the negative impact discarded shoes can have on the environment. Donations are distributed in 125 countries, including the
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About CBL & Associates Properties, Inc.
CBL is one of the largest and most active owners and developers of malls and shopping centers in the