“Mark is a key addition to the high caliber franchise development team we have in place,” said Catherine Monson, CEO. “With a background that covers all aspects of franchise development—from real estate to operations—Mark will be instrumental in taking the FASTSIGNS franchise to new levels of success.”

A seasoned franchise and retail executive, Jameson is charged with leading the FASTSIGNS franchise development team in all aspects, from “lead to lights-on.” Prior to joining the sign and graphics franchisor, Mark served as the VP of franchise development for franchise-owned brands at CCA Global Partners, including ProSource Wholesale Floorcoverings.

One of the initiatives that Jameson and the FASTSIGNS franchise development team are currently focusing on is its conversion program. Officially announced in 2009, this program focuses on recruiting existing independent sign shops who want to expand and grow their business by becoming a FASTSIGNS sign and graphic center. Under the FASTSIGNS umbrella, the converted shops have full access to the brand name, training, marketing, management, technical support and operations resources.

“Once they are a part of the FASTSIGNS system, they are provided with all of the benefits that come with an industry-leading brand—from a scalable operations system that helps save time and money, to on-going product research to stay ahead of their competition, even an eventual exit strategy—we work with them to build and increase the value of their business,” explained Jameson.

Working alongside Jameson in his new role as assistant vice president of franchise development, Brian Wieters will focus on managing franchise sales efforts, prospect marketing and lead generation. Since joining FASTSIGNS in 2001, Wieters has been responsible for key developments throughout the US and Canada.

“The sign and graphics industry is well-positioned to withstand changes, even within the challenging economic landscape that we are currently in,” said Jameson. “With these challenges come unique opportunities that individuals who wish to fulfill their entrepreneurial dream can take advantage of with FASTSIGNS. With a smaller footprint, lower investment and new financing sources, now is a great time for new business beginnings and growth.”

2009 marked the fourth consecutive year that FASTSIGNS International, Inc. has earned Franchise Business Review’s “Best-in-Category Award” for the business services industry, as well as placed in the top five franchises on The Franchise 50™ list of the top 50 franchise companies with 200 or more units. In 2009, FASTSIGNS was also awarded the #12 spot on the National Minority Franchising Initiative’s (NMFI) annual list of the Top 25 Franchises for Hispanics.

For FASTSIGNS^® franchise information, email Brian Wieters at brian.wieters@fastsigns.com or Mark Jameson at mark.jameson@fastsigns.com. More information can also be found on online at franchise.fastsigns.com, or by calling 800.827.7446.

FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process fast and simple, by offer consulting, file transfer, design, production, delivery and installation for a full range of custom sign and graphic solutions. FASTSIGNS International, Inc. is the worldwide franchisor for the more than 530 FASTSIGNS centers located in the US, Canada, the UK, Brazil, Mexico and Australia (where centers operate under the name SIGNWAVE®).

CARROLLTON, TX - Have you ever found yourself at a busy intersection surrounded by cars, delivery vans and trucks, and notice one that stands out from all the rest? While everyone around you is anxiously waiting for the light to turn green, you’re reading a message on the side of a nearby vehicle.

If you have been in this situation, you are not alone. Vehicle graphics are quickly becoming the advertising medium of choice for businesses everywhere because of the awareness they generate, the affordability they offer business owners and the creative design options available.

FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process fast and simple by offering consulting, design, production, file transfer, delivery and installation for a full range of custom sign and graphic products. 
 

CARROLLTON, TX - From a regional sales meeting or national convention to a major trade show, the right exhibit or display – and the right graphics – are essential for success. Simply stated, a good sign gets results. Those results take the form of having better recognition of products and services, building brand equity and creating a professional, consistent image and ideally, creating sales.

"The purpose of a trade show or event is to get noticed or send a message. Using effective displays and graphics can help you do this,” says Drue Townsend, senior vice president of marketing for FASTSIGNS International, Inc., a worldwide signs and graphics franchisor. “Even at the busiest show, colorful graphics can pull visitors from the aisle into a company’s booth.”

According to the Center for Exhibition Research, exhibitors only have about 4 to 6 seconds to grab the attention of someone walking past their exhibit. Studies also show that adding photography to a tradeshow exhibit will enhance attendee recall by 26 percent.

Technology now allows large format, full color graphics to be produced with photographic-quality resolution and long-lasting color for indoor or outdoor use. For meeting and event planners, as well as others responsible for trade show booths or displays, the options available continue to grow. Today’s professional sign shops are equipped to provide entire exhibit packages – from the booth itself to the customized graphics that make it stand out.

FASTSIGNS® offers the following suggestions when planning exhibits and displays:

• How long will the exhibit/display be used—one event, or several?
• Is the audience/target the same for each show or will it vary?
• What is your budget?
• What image do you want to project?
• What is the viewing environment—is the room dark or is it outside? Is the exhibit/display already designed, or must it be designed and approved?
• When do you need your completed exhibit/display?
• Can you set it up or will you need a sign company to set it up for you?

FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process fast and simple by offering consulting, design, production, file transfer, delivery and installation for a full range of custom sign and graphic products.  

• For maximum impact, architectural signage should be clean and simple. A clean, well-designed graphic will spark interest and encourage viewers to learn more about a business or facility.
• The location of architectural signs needs to be carefully selected to maximize the visual impact of the signs, meet compliance requirements and ensure the signs are located in a safe position.
• A thorough site inspection should take place prior to installation to ensure that the architectural signs won’t interfere with underground cables or wires.
• Take outdoor or frequent weather conditions into consideration when planning your signs. Some materials may not be suitable to certain extreme environmental elements such as wind, heat or rain.

FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process fast and simple by offering consulting, design, production, file transfer, delivery and installation for a full range of custom sign and graphic products.  

One tool to consider is the use of point-of-purchase (POP) materials, also known as place-based advertising. Through POP, customers are directly targeted while already in the process of shopping or purchasing.

In a sluggish economy, retailers should make even more of an effort to capture sales through POP materials,” said Drue Townsend, senior VP of marketing for FASTSIGNS International, Inc. “Effective POP signs and graphics can directly affect incremental sales, and even encourage brand switching.”

According to the Small Business Association, signs and graphics at the point of purchase reinforce other advertising efforts, such as TV commercials; web marketing campaigns and direct mail pieces, developing a memory of the products or services. Additionally, POP attracts new customers who might not be aware of the product or service, or might not have ever considered it before that time. In a competitive environment, effective POP provides marketers an additional opportunity to influence consumers.

Studies completed by the Point-of-Purchase Association show that when brand messages are able to create a connection between the product and consumer, sales increase. For example, one finding showed that in-store ads with photos on beverage cooler doors lifted soft-drink sales by as much as 33 percent. Small convenience items at the checkout saw a 30 percent sales lift when combined with a brand logo, a photo and price savings information.

“Service providers and retailers not only have to get the customer’s attention, they also have to persuade them, and that is where utilizing POP comes in,” explains Townsend.

Whether suspended from the ceiling, affixed to a floor or wall, or standing near the register, the use of POP signs and graphics continues to advance as printing technology advances. Here are some of the options available:

• Creative use of graphic applications allow floors, walls, windows, doors, even carpet and ceiling tiles to become unique and unexpected POP canvases.
• Full-color graphics have transformed POP materials and signage into vivid, eye-catching works of art.
• Dynamic Digital Signage allows service providers and retailers to adapt their POP messages instantly, providing more targeted and timely messages to customers.

FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process fast and simple by offering consulting, design, production, file transfer, delivery and installation for a full range of custom sign and graphic products.

The FBR 50 – Franchisee Satisfaction Awards are based on independent surveys of franchisees from over 400 leading franchise brands representing nearly 100,000 franchisees across North America by Franchise Business Review. Out of over 2,500 active franchise systems in the U.S. and Canada, just 115 companies received this award in 2009 (this represents the top 5% of all franchise companies).The firm examines the critical areas of a franchise system, covering everything from training and support, system quality issues, franchisor relationship, financial opportunity to overall satisfaction. Franchisees also complete demographic and lifestyle questions to give a 360-degree view of their franchise ownership experience. The companies with the highest levels of franchise owner satisfaction and franchise buying experiences became this year’s FBR 50 – Franchisee Satisfaction Awards finalists.

“It’s such an honor to be named ‘Best in Business Services’ for four years in a row, and to be listed among the top five in the FBR 50 – Franchisee Satisfaction Awards,” said Catherine Monson, CEO of Carrollton, Texas-based FASTSIGNS International, Inc. “In these uncertain economic times, it is more important than ever to ensure that our franchisees have the most up-to-date products, marketing, services, support and training. The entire team at FASTSIGNS International is focused on our franchisees’ unit economics and profitability. We know that our success and their success are intertwined; we are pleased that our commitment to provide valuable and substantive support is reflected both in the success of our franchisees and their satisfaction with our service and support.”

“With all the doom and gloom news about the economy lately, it’s great to see that the very best franchise systems are still performing well for their franchise owners,” says Eric Stites, president and CEO of Franchise Business Review. “That FASTSIGNS has won our Best in Category award for business services the past four years is reflective of their truly amazing franchise system and the fact that their franchisees’ success is clearly their number one priority.”

FASTSIGNS centers provide a wide array of solutions for customers ranging including full digital output, banners, trade show displays, vehicle graphics and full wraps, dynamic digital signage and more. Successful franchisees enjoy involvement in their communities, managing a low number of employees and building business-to-business relationships.

Companies in all industries and of every size will always need to sell, inform and direct their customers and/or employees. As a result, the sign and graphics industry is a robust, high growth industry that is positioned exceptionally well to withstand changes to the economy, world events, or corporate dynamics. “As long as there’s a need for the services we provide, we will continue to bring in motivated and driven franchisees to offer the FASTSIGNS products to their local businesses and organizations,” says Monson.

About FASTSIGNS International, Inc.
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple – and fast – by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products.

CARROLLTON, TX - FASTSIGNS International, Inc. CEO Catherine Monson was honored by the International Franchise Association (IFA) as the Bonny LeVine Award recipient during its 49th annual convention in San Diego. Additionally, Monson was one of six new members named to the IFA’s Board of Directors.

The Bonny LeVine Award is bestowed upon a female franchisor or franchisee who has demonstrated ability in franchising through contribution to the growth of the business; contributions to her community through board positions, volunteer work and activities that promote the professional advancement of women; and her contributions as a mentor to women in franchising. The award was created in 1994 in memory of IFA member and Postal Instant Press co-founder Bonny LeVine, recognizing her outstanding accomplishments in franchising and serving as a role model for women in the franchising community.

Founded nearly 50 years ago, IFA is the oldest and largest organization that works to protect, enhance and promote franchising. Its membership includes more 1,250 franchise systems, 11,000-plus franchisees and more than 500 firms that supply goods and services to the industry. Monson says she feels so honored to receive the Bonny LeVine award and have her name follow so many other prestigious female franchisees. “It is truly an honor to be recognized for my work in the franchise community. I enjoy what I do and hope that I have inspired and will continue to inspire women in business to believe that they can achieve anything they desire.”

Monson also hopes to bring some new ideas to the table as a member of the IFA’s Board of Directors. “Business is rapidly changing due in part to the economy, and as a member of the IFA Board of Directors, I take my role as a representative of the franchise community very seriously. I know that decisions I influence and make could impact franchisors and franchisees worldwide.”

Monson assumed the role of CEO of the worldwide sign and graphics franchise FASTSIGNS® in January 2009, taking over for company co-founder and former CEO, Gary Salomon. Ranked among the world’s leading franchise companies, FASTSIGNS operates with a simple concept of making the sign and graphics process fast and simple for the customer, while delivering a valuable business need. Her experience in franchising began in 1980 with printing franchise Sir Speedy, where she launched a career in franchise sales. She rose through the ranks over the next 16 years from western regional operations manager to vice president of franchise development to chief marketing officer. When Franchise Services, Inc., parent company of Sir Speedy, acquired European printing franchisor MultiCopy, Monson directed operations. She later became president and COO of PIP Printing in 1999. Monson has served as a role model to hundreds of PIP, MultiCopy and Sir Speedy employees and franchisees and helped them become more successful.

Monson participates in the IFA’s Research Committee, Women’s Franchise Committee, Franchise Relations Committee, Franchise Business Network meetings and IFA conventions as a presenter and is a contributing author to Franchising World magazine. She is an active volunteer and fundraiser for the YMCA and serves on the board of the SMEI Academy of Achievement, Psi Sigma Epsilon, and the Business Marketing Association.

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including high resolution exhibit and display graphics, wide format banners and POP, site signs, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.

About the International Franchise Association
The International Franchise Association, the world’s oldest and largest organization representing franchising, is the preeminent voice and acknowledged leader for the industry worldwide. Approaching a half-century of service with a growing membership of more than 1,300 franchise systems, 11,000-plus franchisees and more than 500 firms that supply goods and services to the industry, IFA protects, enhances and promotes franchising by advancing the values of integrity, respect, trust, commitment to excellence, honesty and diversity. For more information, visit the IFA Web site at www.franchise.org.

As technology has evolved and businesses look for new, affordable and high-tech options in signage, dynamic digital signage, or DDS, has emerged as a viable option for both large and small businesses. FASTSIGNS has been researching dynamic digital signage for the past year and a half, developing a cost effective solution to meet customers’ needs, complimenting the FASTSIGNS® product offering, supporting the goal of making the sign buying process simple – and fast - for customers.

As a result, FASTSIGNS has selected two of the leading innovators in dynamic digital signage, Scala and NEC Unified Solutions, to provide the software and hardware systems that its centers worldwide will sell to end users. FASTSIGNS International, Inc. is investing in the infrastructure critical to support the efforts of the franchise system. This first of its kind solution brings Dynamic Digital Signage to the mainstream sign customer.

Scala will provide built-in content creation software so each FASTSIGNS franchise can create custom content for their customers. Scala has a successful 20+ year record of accomplishments in the digital signage industry. Working with FASTSIGNS, Scala has developed what could very well become one of the largest digital signage networks in North America. This unique setup means that customers do not need to invest the time or dollars in infrastructure to run a DDS network – it will all be handled for them through their selected FASTSIGNS center.

NEC, worldwide market share leader for large commercial LCD displays according to DisplaySearch1, was selected to provide FASTSIGNS with the digital displays, servers and related hardware, as well as U.S.-based installation, maintenance and support of the DDS program.

“Scala currently provides the software that runs more than a third of all digital signage worldwide and NEC Unified Solutions is an industry leader in digital signage display solutions,” said Larry Lane, president of FASTSIGNS International, Inc. “These two companies will provide the level of service our customers demand and will be around to support us as our program evolves year after year.”

The digital signage program which officially launched in January, provides a single source solution for customers who need a robust sign solution with visual messaging that can be changed frequently and easily. The customer can make changes to content and schedules quickly and easily, providing the right message to a targeted person at the right time.

Renato Mariani, general manager of marketing at NEC Unified Solutions agrees on the benefits of the relationship between NEC, FASTSIGNS and Scala. “Coming together to develop the program for FASTSIGNS is a win-win for everyone involved. From the franchisees to the sign-buying customers, NEC is helping to ensure that this program offers premier-quality technology and services and is in-line with FASTSIGNS’ mission of using innovation and technology to make the sign-buying process simple for its customers.”

The value of the relationship between these three industry leaders will not only benefit FASTSIGNS franchisees who will be selling this one-stop solution, but more importantly, FASTSIGNS customers by offering them a signage solution that provides high-quality and compelling content, marketing speed and agility, and potentially, future advertising revenue.

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple – and fast – by offering wide-format full color graphics, banners, window and vehicle graphics, floor graphics, safety and identification signage, trade show displays, point-of-purchase signs and exterior signage. Corporate headquarters are in Carrollton, Texas, and centers are located in the United States, Canada, Mexico, Brazil, the United Kingdom and Australia (where locations operate under the SIGNWAVE® name). FASTSIGNS opened its first center in July 1985 in Dallas, Texas.

About Scala
Scala is a leading global provider of digital signage and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks. The company's solutions are used in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks, corporate communications (employee TV), traditional and digital billboards, digital menu boards, digital posters, cable TV, hotel lobby signage, gas pump toppers, outdoor advertising, interactive kiosks, etc. Scala pioneered the digital signage industry and today drives over 200,000 screens worldwide; more screens than all competitors combined. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, among others. Scala is headquartered near Philadelphia, USA and has subsidiaries in Canada, Netherlands, France, Norway, Japan and also over 450 partners in more than 60 countries. More information is available at www.scala.com.

About NEC Unified Solutions
NEC Unified Solutions helps companies unify their business communications through innovative software, applications, development tools, and services. NEC offers a complete portfolio for unified communications, wireless, voice, data and managed services, as well as systems integration and application development. NEC Unified Solutions serves as the North American communications integration arm of global giant NEC Corporation for Fortune 1000, as well as small to mid-sized businesses in vertical markets such as hospitality, education, government, and healthcare. For more information, visit www.necunified.com.

FASTSIGNS has been researching dynamic digital signage for the past year and a half and has created a viable and cost effective solution to meet customers’ needs. As technology has evolved and businesses look for new, affordable options in signage, DDS has emerged as a viable option for both large and small businesses.

Sometimes described as “retail TV” or “electronic posters”, DDS is an electronic display that can present constantly changing computer generated information, including videos, text, images and animation. Essentially, this sign solution allows more impactful messages to be displayed more often. Larry Lane, president of FASTSIGNS International, Inc., explains that FASTSIGNS new DDS program is flexible and scalable—expanding along with the sign buyer’s needs. “The benefits to DDS are plentiful, and especially in these uncertain economic times, businesses are looking for an impactful way to create attention that is affordable and adaptable to constant changes within their respective business,” he says. Content can be more relevant to viewers since it can be altered based on time of day, weather, audience, or other factors.

“DDS marks an important step for us as we continue to provide the latest technology and we’re very excited to be able to offer this product to sign buyers,” continues Lane. “FASTSIGNS has always strived to provide sign buyers with creative, affordable and effective sign and graphic solutions through innovative technology. With our new offering of DDS, FASTSIGNS continues to be the leader in making the sign buying process simple for our customers.”

FASTSIGNS DDS program addresses two different customers’ needs:

• Customers that need simple “plug and play solutions”, which do not require a network connection and fills the need for tradeshow displays, counter and shelf displays and many point of purchase types of signage.
• Customers who need a robust sign solution with visual messaging that can be changed frequently and easily. The customer can make changes to content and schedules without the need of third party involvement, providing the right message to a targeted person at the right time.

• Custom content creation, file storage and content management and scheduling
• Professional hardware installation and maintenance from industry leading providers 24/7 system monitoring Affordable financing options

As technology evolves, so does the sign and graphics industry. Dynamic Digital Signage is no longer only available to large corporations and national retailers. Digital signage offers businesses a powerful new medium to deliver targeted, current and engaging messages--from the waiting room of a doctor’s office, to a classroom at the local elementary school, or even the cash register at the grocery store--that promote brand awareness, improve customers or clients’ experiences and influence behavior.

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process fast – and simple – by offering consulting, design, production, file transfer, delivery and installation for a full range of custom sign and graphic products, including wide format banners and POP, site signs, exhibit graphics, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use. Visit www.fastsigns.com for more information.

Because of their relatively low cost, long life, and 24-hour-a-day work ethic, signs can carry a marketing message to more people per dollar invested than almost any other medium. A well-designed, well-placed sign can generate tens or even hundreds of thousands of impressions per day for months or years at a time -- and depending on the nature of the business and the type of sign selected, it could pay for itself with the very first customer it attracts. According to a survey of 2,475 shoppers by the U.S. Chamber of Commerce, 50% of those surveyed learned about a business from their on-premise sign.

“Signs and graphics affordably extend any advertising message,” says Drue Townsend, senior vice president of marketing with international sign and graphics franchisor FASTSIGNS International, Inc. “Signs can put your advertising message in front of the customer when and where they are ready to learn or buy. With today’s technology, virtually any wall, window, ceiling, vehicle, or floor surface can be turned into a work of marketing ‘art’ by simply utilizing a vibrant graphic.”

Ad agencies are increasingly using signs and graphics to extend the value of their clients’ campaigns and reinforce its message. Signs featuring large-format, full color graphics are powerful tools that grab the buyer’s attention, and help put the campaign in places beyond where television, radio, the internet and other media typically reach.

There are virtually no limits to what a good signage program can do for a business, organization or event. Keep these tips in mind when putting a signage plan into effect:

• Make it memorable - fast. You only have a few seconds to attract attention. Limit the number of words and use full color, large format digital graphics to bring products or services to life to make the message more memorable.
• Keep it simple. A logo, a colorful representative image, and a message that gets right to the point are effective designs for impactful signs.
• Add variety. A good signage program isn’t just a single sign. Carry a theme through all signs and graphics: on vehicles, on walls, the floor or windows, the side of the building, and more!

Bottom line … advertising is about communication and image. Implementing signs and graphics can help convey messages for any business, effectively and affordably

FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process fast and simple by offering consulting, design, production, file transfer, delivery and installation for a full range of custom sign and graphic products.

Because of their relatively low cost, long life, and 24-hour-a-day work ethic, signs can carry a marketing message to more people per dollar invested than almost any other medium. A well-designed, well-placed sign can generate tens or even hundreds of thousands of impressions per day for months or years at a time -- and depending on the nature of the business and the type of sign selected, it could pay for itself with the very first customer it attracts. According to a survey of 2,475 shoppers by the U.S. Chamber of Commerce, 50% of those surveyed learned about a business from their on-premise sign.

“Signs and graphics affordably extend any advertising message,” says Drue Townsend, senior vice president of marketing with international sign and graphics franchisor FASTSIGNS International, Inc. “Signs can put your advertising message in front of the customer when and where they are ready to learn or buy. With today’s technology, virtually any wall, window, ceiling, vehicle, or floor surface can be turned into a work of marketing ‘art’ by simply utilizing a vibrant graphic.”

Ad agencies are increasingly using signs and graphics to extend the value of their clients’ campaigns and reinforce its message. Signs featuring large-format, full color graphics are powerful tools that grab the buyer’s attention, and help put the campaign in places beyond where television, radio, the internet and other media typically reach.

There are virtually no limits to what a good signage program can do for a business, organization or event. Keep these tips in mind when putting a signage plan into effect:

• Make it memorable - fast. You only have a few seconds to attract attention. Limit the number of words and use full color, large format digital graphics to bring products or services to life to make the message more memorable.
• Keep it simple. A logo, a colorful representative image, and a message that gets right to the point are effective designs for impactful signs.
• Add variety. A good signage program isn’t just a single sign. Carry a theme through all signs and graphics: on vehicles, on walls, the floor or windows, the side of the building, and more!

Bottom line … advertising is about communication and image. Implementing signs and graphics can help convey messages for any business, effectively and affordably

FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process fast and simple by offering consulting, design, production, file transfer, delivery and installation for a full range of custom sign and graphic products.

Catherine Monson comes to FASTSIGNS with a strong background in franchising and digital printing, having worked for over 28 years with another one of the most well-respected business to business franchisors in the industry, Franchise Services, Inc., which owns Sir Speedy, PIP Printing (where she served as President), Signal Graphics, MultiCopy Europe and TeamLogicIT. As president of PIP Printing, she was instrumental in advancing the processes and functions of the franchise system while also focusing on how to improve franchise satisfaction.

In addition to her role as president, she’s gained valuable experience within Sir Speedy and MultiCopy Europe, serving in the operations, franchise development, sales, training and marketing/communications divisions, giving her critical knowledge on all aspects of running a franchise business. Monson is on the board of the International Franchise Association (IFA), the Business Marketing Association and Pi Sigma Epsilon, a national collegiate sales and marketing fraternity.

“As I began to look at stepping back from FASTSIGNS, it was important to have someone in my place who understands the mission of FASTSIGNS and what the brand stands for,” said Gary Salomon, who opened his first FASTSIGNS center in Dallas in 1985. “I know Catherine will continue the legacy and the culture of this great company – people and service first, always taking the high road when given an option, and working tirelessly to keep our system the amazing system that it is.”

When the FASTSIGNS concept took flight as a franchise in 1986, the business world considered the concept an innovation. The approach was a complete break from sign industry tradition and for the first time, custom signage was readily available to businesses, organizations and special events, in small quantities, at convenient locations and at affordable prices. Over twenty years later, the industry is vastly different with the introduction of full color graphics and cutting-edge technology that the company has embraced in an effort to meet the diverse and growing needs of sign buyers.

“FASTSIGNS has an impeccable reputation and is a proven leader in the sign and graphics industry, and I am honored to have the opportunity to lead this outstanding organization,” said Monson. “The company was founded with a simple concept of making the sign and graphics process simple for the customer while delivering a valuable business need, and I strongly believe that the goals and values that FASTSIGNS was founded upon will continue to dominate how this business runs in the future.”

Today, there are over 540 FASTSIGNS locations in six countries – the US, Canada, Australia (where it operates as SIGNWAVE®), Mexico, Brazil and the United Kingdom. FASTSIGNS continues to consistently be ranked among the world’s leading franchise companies by industry and business publications such as Entrepreneur, Franchise Times, Franchise Business Review and more.

About FASTSIGNS International, Inc.
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including wide format banners and POP, site signs, exhibit graphics, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.

One tried and true method still reigns supreme when it comes to helping a business make a visual impression and build awareness-signage. Signs are the ultimate employee, working 24 hours a day, 7 days a week, 365 days a year, creating the first impression of a business, telling people who you are, where you are and what you offer.

"Merchants who understand the value of signage view it as an investment that will pay a return many times over," said Drue Townsend, senior vice president of marketing for FASTSIGNS International, Inc. "A well-designed, well-placed sign can generate increased attention and sales. Signs are an integral part of generating new sales, gaining repeat business from existing customers and forming new leads that turn into future sales."

Advertising during a slow economy creates a competitive advantage. While the number of signage choices available to marketers is growing, here are 10 cost-effective signage options to sell, inform and direct in today's uncertain economic times.

• Banners provide a flexible, portable and affordable way to put your message in many places. The versatility of full color banners, displayed horizontally or vertically, indoors or out, make them the ideal choice for just about any message you wish to convey.
• Exhibits & Displays have a wide variety of options, ranging from an individual modular system to a combination of elements creating a unique display.
• Pop-Up Displays create flexible, portable, exciting displays that draw attention and build credibility for your company and products.
• Banner Stands are the quickest and easiest way to display at trade shows, conferences or meetings. Systems offer modular design and changeable panel inserts for unlimited design freedom.
• Table Top Displays offer the ultimate in possibilities. From briefcase-sized, self contained displays to medium-sized pop-up displays, they are quick to setup, easy to transport and affordably priced.
• Labels and Decals can put a company name, logo or message on almost any surface, in various sizes and shapes, and in large or small quantities. Ideal for property identification, point-of-purchase displays, packaging or company vehicles.
• Vehicle Graphics in full-color digital graphics and wide format prints allow businesses to wrap entire vehicles in giant photographic images. Can't wrap the whole vehicle? Apply sign panel graphics or removable magnetic signage to the doors
• Point-of-Purchase Signs and Posters colorful logos and graphics at your place of business encourage a purchase decision, direct attention and improve message retention.
• Posters are an impactful way to put a message where you want it. Hung from the ceiling, affixed to walls or placed on easels, posters provide message and location flexibility.
• Counter Cards are inexpensive and attractive point of purchase signs that prompt customers to take notice. Portable and storable, counter cards are ideal for promotional and seasonal sales efforts.
• Interior Signs help customers find what they're looking for specifically and inspire impulse sales.
• Menu Boards make selecting products or services and reviewing pricing information easier for consumers.
• Window, Floor and Ceiling Graphics underfoot, on the walls and up above, turn floors, walls and ceilings into valuable marketing space. Durable graphics are highly effective in retail merchandising, directing customers to specific products.
• Site Signs provide the information prospective visitors, tenants or purchasers need. Ideal for construction sites or commercial businesses, site signs can be used for location identification, to inform prospective clients of space availability and to promote the financier of a building
• Architectural Signs greatly enhance the look and image of a property or business site. Monument signs, dimensional letters and specially fabricated signs identify a property and reinforce an image. Tenant directories improve traffic flow by directing and informing customers.
• Illuminated Signs make a bright and colorful impression, day or night. Graphics placed on light boxes are ideal for environments with frequent message changes. Edge-lit signs are a unique and elegant way for illuminated signs to convey a message.
• Safety and ADA Signs protect your visitors, employees and the public at large with ADA and safety signs.

While every business is unique, sign industry research indicates that the return on investment for signs is strong. Your sign is your voice-communicating with potential customers who are ready to do business with you. FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering for a full range of custom sign and graphic products.

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including high resolution exhibit and display graphics, wide format banners and POP, site signs, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.

The awards are determined on the results compiled by mystery shoppers, who contact franchises by telephone and through the Internet. The telephone mystery shoppers evaluate each franchise according to a list of standard criteria that document the length of time it takes to obtain franchise information and reach a franchise development representative. The shoppers also log on to franchise websites to evaluate accessibility, content and readability, ease of navigation, online request forms and applications, and most importantly, the amount of time it takes to make contact with a member of the franchise development team. The mystery shoppers contacted 88 franchises by telephone and 113 were contacted through their websites.

“Winning the STAR Award is one of the most rewarding accolades in years,” said Bill McPherson, vice president of domestic franchise development for FASTSIGNS International, Inc. “Being awarded first place in ‘Overall Performance’ says to potential franchisees that FASTSIGNS’ franchise expansion strategy is governed by high integrity, honesty and outstanding customer service. I am very proud of the development team for their efforts in dealing with future franchisees.”

“Growth is what drives the franchise industry, and generating leads and identifying prospects are crucial to the process,” said Steve Olson, publisher of Franchise Update Media Group. “Recognition of successful practices is important to the winning companies in validating what they are doing, and also provides examples for companies that want to improve their practices.”

About FASTSIGNS International, Inc.
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including wide format banners and POP, site signs, exhibit graphics, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.

About Franchise Update Media Group
Founded in 1988, Franchise Update Media Group (FUMG) produces the most highly regarded, popular online sites, magazines and conferences in franchising today. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit: www.franchiseupdatemedia.com.

Now more than ever before, it is important to show potential and current patrons what differentiates one restaurant from another—and signs and graphics are the medium to get the point across.

“While most forms of mass awareness media appeal to many restaurant owners, more restaurateurs are moving towards signs and graphics because of their cost effective price tag, flexibility and eye-catching options,” said Drue Townsend, senior vice president of marketing for FASTSIGNS International, Inc.Signs have three general purposes: to inform, direct and sell. Signs inform patrons what type of establishment they’re entering or the culinary specialties. Signs direct customers to a restaurant through innovative way-finding displays. Selling the product is the end goal for restaurateurs. Whether promoting daily specials, “kids eat free” or unique dining experiences, such as wine pairing dinners, in today’s uncertain economy, signs have the power to sell a business and bring the customers inside.

In order to enable customers to identify with a restaurant, consider the following signage suggestions:

• Ask “Who are we as a restaurant” and does that come across in the signage?
• What do you want to promote? Specials or our most profitable items?
• Are we maximizing our use of photos and images in our signs and graphics?
• What image do we want to project—an upscale, elegant feel or a more casual, down-home atmosphere?
• What is the viewing distance for each sign and how much time does a viewer have to read each sign?
• What is the viewing environment? Does the restaurant have prominent street frontage or is it hidden behind another establishment? Inside, how could signs be used to communicate features, promote catering or direct traffic around the location?
• Are there local sign ordinances or restrictions that would prevent you from displaying certain types of signs?
• What is your budget?

FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery and installation for a full range of custom sign and graphic products.

If not, next time you are driving around, look at the information on vehicles - the company's name, phone number, website or location. There could also be photographs of people, products or facilities. Does the vehicle of your business or organization have any type of identifying signs or graphics? If this is not something you think about on a regular basis, maybe it should be.

"From major corporations to small individually-owned businesses, companies are trying to create affordable attention by using every media available," says Drue Townsend, senior vice president of marketing for international sign and graphics franchisor, FASTSIGNS®. "The road to advertising has taken a turn toward the big, the bold and the beautiful when it comes to vehicle graphics, and due in part to new materials, techniques and technology available, the day of the simple logo and phone number is long gone."

Full-color digital graphics and wide format prints allow businesses to wrap entire vehicles, both large and small, in giant photographs, and thanks to a remarkable perforated vinyl material, graphics can continue across the side and rear windows without obstructing the view from inside.

The most effective vehicle graphics incorporate vivid colors and keep the message brief and memorable. Viewers typically have only a few seconds to view a vehicle in traffic, which is why the presentation should be dramatic enough to grab their attention quickly. One exception is the back of the vehicle that drivers may see for several minutes while idling in traffic, making it the best place to list products or services.

If a business is not ready to completely wrap a vehicle, or maybe the vehicle is used for multi-purposes, there are still signage options available. The standard magnetic sign even has a new look. Magnetic signage has become more colorful, flexible and durable than ever before. Magnetics can be custom-cut in virtually any shape to conform to a vehicle or to the design of the graphic. It still creates awareness and catches the eye of the public.

Thanks to advances in technology and new, less expensive materials, high-impact vehicle graphics are now available and affordable for budgets of all sizes.

FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering for a full range of custom sign and graphic products.

"New technology allows casino signage to be fun and attractive without relying on the standard flashing lights and glitter," said Drue Townsend, senior VP of marketing for FASTSIGNS International, Inc. "Beyond the entertainment value, signs serve an additional purpose to help keep patrons safe and informed-but that doesn't mean they have to be dull."

First, the facility should greet and welcome guests before they even reach the entrance. Bright, attention-getting building signage that can be seen at a distance will ignite their excitement from the road and help guide them to the establishment.

Infuse your signage with vivid images and color. There are many creative ways to incorporate the unique personality of your facility into your signage. Instead of using the traditional sandwich board or easel to advertise live entertainment, try having life-size cut outs of a popular act made and placed in high traffic areas.

Continuous advances in technology make it possible for casino operators to take almost any surface, such as a wall, window or vehicle, and turn it into a vibrant, eye-catching graphic. Surprise guests as they travel between levels by placing graphics within elevators on the interior walls, floors or even the doors.

Gaming facilities' signs also play an signs also play an important role in keeping operators in compliance with specific guidelines, such as those set forth by the Americans with Disabilities Act (ADA) and the American Gaming Association's (AGA) Code of Conduct for Responsible Gaming. For example, AGA members are expected to display responsible gaming awareness signage, bearing a toll-free help-line number that is easy to view and located throughout the facility.

Signs and graphics are vital in the successful function of a casino or type of gaming facility. Whether in need of a few refreshing updates or looking to conduct an entire signage makeover, seek advice from an experienced sign and graphics professional on the best choices for your venue. Make sure the effectiveness of your signs isn't left to chance.

About FASTSIGNS International, Inc.
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including wide format banners and POP, site signs, exhibit graphics, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.

“Teresa will be a great asset as our franchise community matures and their training needs continue to expand,” said Susan Last, COO of Carrollton, TX.-based FASTSIGNS International, Inc. “She will lead efforts to develop more advanced training programs and we will also look to her to help advance the leadership skills of our franchisees in order to help them better meet their personal and professional goals.”

Along with her passion for building a corporate culture that encourages and empowers employees, Rector brings a diverse background in training and development. Throughout the last 10 years, she worked with the “University for People” at Southwest Airlines as a leadership facilitator, managed employee and leadership development programs for Safety-Kleen Systems, and has served as a Learning Manager for Interactive Services, leading training design and development teams.

“The training program at FASTSIGNS® has a tradition of offering timely, relevant and engaging learning opportunities for both franchisees and corporate employees,” said Rector. “I’m excited to be a part of that and look forward to taking it further.”

A Texas native, Rector is a graduate of the University of North Texas and currently resides in Frisco.

As the director of franchise development, Wieters will interact with all new center sales consultants in a mentor role, helping to move prospects along. He will also take a more active role in Canadian development, including advertising and lead generation.

About FASTSIGNS International, Inc.
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including wide format banners and POP, site signs, exhibit graphics, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.

One tried and true method still reigns supreme. Signage is one of the best uses of a company’s advertising dollars and allows for even the smallest business to gain attention.

According to the U.S. Small Business Administration, signage is the least expensive, yet most effective form of advertising available. No other form of advertising comes close to matching the efficiency and cost-effectiveness, dollar for dollar, of the on-premise sign.

Drue Townsend, senior vice president of marketing for international sign and graphics franchisor FASTSIGNS International Inc. says, “Signs are especially valuable to businesses that cannot afford to mount major advertising campaigns like large national corporations. Regardless of the economic situation or company size, signs help consumers remember the business’s location and offerings, prompt purchases, change purchase decisions and build brand equity.”

Advertising during a slow economy creates a competitive advantage. In these tough times, consider the many signage options available, which are cost-effective and easily changeable. Studies show by rotating among several designs, you can keep your message fresh and your customers attentive:

• Custom banners
• Banner stands / exhibits
• Labels and decals
• Vehicle Graphics
• Magnetic signage
• Point of purchase
• Window, floor and ceiling graphics
• Backlit displays
• Yard signs

While every business is unique, sign industry research indicates that the return on investment for signs is strong. Your sign is your voice—communicating with potential customers who could do business with you.

By being prepared and collaborating with a local sign and graphics professional, your business’ sign and graphics can reflect the best image possible for the company, awareness from the public and a valuable return on the bottom line.

FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering for a full range of custom sign and graphic products.

It’s not uncommon to see a sprawling giant banner featuring an action shot of the team’s MVP on the side of a five-story building, or colorful signage lining the stands of the local football stadium advertising a neighborhood business. Signs have become a big part of the overall sports experience. Although the types of signs and graphics a sports facility utilizes add to the fun atmosphere, they also serve a functional purpose.

“From having a strong visual impact to meeting ADA requirements and directing patrons to products and services, signs and graphics used throughout an athletic facility must play several roles—all of which are important,” said Drue Townsend, senior VP of marketing for FASTSIGNS International, Inc.

Any of the following scenarios sound familiar? You are lost, trying to find your way around a new arena and don’t know where your seats are. Half an hour before a big game and you are in traffic anxiously looking for the correct parking lot. The game has gone into overtime and you have to rush out in search of a restroom. Think back. Were helpful signs nearby?

Directional information should be provided in an easy-to-read format and placed in easy-to-view areas. Take into account how far the reader will be from the sign and design it accordingly—use larger type sizes for signs that are farther away. Consider incorporating a colored background on directional signs, enabling the viewer to read it 26 percent faster.

Looking to increase concession sales? Entice taste buds with full color images on your point-of-purchase signs to advertise the refreshments available. Using product photos can help lift sales by 11 percent, especially for beverages. Try placing signs featuring available snacks in high-traffic areas to pull game attendees to the refreshment stands. Vertical banner stands are ideal in this instance, since they are portable and the graphics are easily changed out.

Signs and graphics help control crowds and direct sports fans while engaging team spirit and creating visual excitement. As technology evolves, so do the sign options for athletic facilities—make sure your facility’s sign and graphics program is a crowd pleaser!

About FASTSIGNS International, Inc.
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including wide format banners and POP, site signs, exhibit graphics, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.

These crucial first impressions are often based on the way the business looks, and that includes the signage displayed. Signs and graphics communicate who a business is as well as what it does. Since signs are one of the first things a potential customer sees when he or she comes to your business, what do your signs say about you?

 “Almost every business uses signs in some way, but most don’t take the time to step back and assess their effectiveness,” said Drue Townsend, senior vice president of marketing for FASTSIGNS International, Inc., a worldwide sign and graphics franchisor. “Companies—small and large, new and established—should critically evaluate their signs and graphics to make sure they are communicating as effectively as possible.”

Many established businesses rely on sales from repeat customers and may not be concerned about their signs and graphics. However, as many as 35 percent of the people who pass your business each day could become first time customers based solely on your sign. Additionally, in a study conducted by the U.S. Chamber of Commerce, a large U.S. retailer discovered that 17 percent of its customers did not initially intend to stop there but did so after seeing the retailer’s sign.

Morkes Chocolates has successfully survived decades of economic ups and downs. Two years ago when looking for ways to increase their customer base, the Chicago-area chocolatier decided it may be time to update its signage. Their all white vans now showcase a full-color montage of sweet products and two 16-foot, full-color vertical banners were installed on each side of the store-front. Five months after the signage makeover, Morkes reported a 34 percent sales increase in sales over the same time period the year before. Instead of plain, red letters displayed on a white building, Morkes’ new signs and graphics gave customers and passersby a clear message, greeting them with vivid, mouth-watering illustrations of the treats offered. Making changes to their signs and graphics not only helped ensure a more powerful first impression, but it also aided in increasing brand awareness and recognition. Like Morkes, many businesses and retailers utilize signs that aren’t communicating effectively.

Consider these basic sign design elements when assessing your current sign and graphics program and what your signs say about your business:

• The message must be clear. Someone without any prior knowledge should be able to read your sign and get an idea of what your business does. According to the International Sign Association, passersby can comprehend messages related to a business within seconds based on the fonts and shapes used.
• Visibility is key. Keep in mind the distance between the actual sign and the person viewing it. For every 40’ feet of viewing distance, letters should be at least 1” high.
• Maximize graphics. Well designed, colorful graphics are more likely to spark attention. Color emphasizes important points and improves reader retention by 82 percent. Utilizing a photo or image when creating your sign can help increase reader recall by 300 percent.

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including wide format banners and POP, site signs, exhibit graphics, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.

From the outside of the hotel to the registration desk, signs and graphics are the primary way for managers and owners of hotels, motels and resorts to communicate with guests, build awareness of services and amenities and control traffic. Sign experts say that by preparing a basic signage strategy, properties can both inform and protect their guests. According to Drue Townsend, senior vice president of marketing for international sign and graphics franchisor FASTSIGNS International, Inc., “The most successful hospitality facilities start by establishing a consistent and unified signage theme, one that supports the property atmosphere in every detail.”

An attractive, eye-catching site sign at the entrance helps increase the facility’s visibility and tells guests where to enter the property. Clear, easy-to-read directional signs lead guests to registration, recreation facilities, parking lots, restaurants and other areas. The last thing managers want is for a guest to become frustrated trying to find the pool, b Restaurants. Informative menu boards displaying full color photographs of the cuisine show patrons what’s available. Large easel signs explain the day’s menu, while attractive window graphics outside the restaurant help attract diners.

In order to provide a safe and easy-to-navigate environment, consider the following signage suggestions:

• Health and fitness club or spa. Posted signs or banners promote specials, classes and hours of operation.
• In the Lobby. Brightly-colored posters and banners welcome guests and promote the facility’s amenities and programs.
• Outside signage. Consider viewing angles from major traffic flows and nighttime lighting conditions. Temporary outdoor banners are a great way to announce special promotions and events.
• Transportation. Graphics applied to property vehicles identify and promote the facility when used to transport guests to airports, shopping, events and other destinations.

Don’t forget about the “back of the house” when planning your signage program. Customized signs can be used to keep the staff informed, motivated and fully-trained. Signs like “Wash Your Hands” and “Greet Guests With a Smile” help set a professional tone. Good backroom signage also promotes a safer, more productive workplace.

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including high resolution exhibit and display graphics, wide format banners and POP, site signs, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.

Although there is a seemingly endless supply of print apartment guides, classified listings and websites that will assist in matching renters with properties, there is still one fundamental, yet often overlooked, component to attracting tenants—signage.

According to the “Signage Sourcebook”, compiled by the U.S. Small Business Administration and the Signage Foundation for Communication Excellence, Inc., signs are the primary way that newcomers become aware of a business. Signs reinforce what individuals may or may not already know about a company—this is especially true for a renter seeking a new residence. Many apartment complexes have old, outdated signage, or worse, signs that are poorly designed and difficult to read. A prospective tenant may drive up, see the unsightly look of the signs and turn around before learning anything further about the complex.

“Signage is an important part of a property’s appearance as well as its perceived image,” said Drue Townsend, senior vice president of marketing for FASTSIGNS International. “Apartment owners and managers should critically evaluate the signs and graphics they are using on a regular basis to ensure they are communicating the best possible image and message.”

FASTSIGNS® offers the following advice to apartment managers when considering a change in their current sign and graphics program:

• What kind of image do you want your property to portray—trendy or elegant, classic or modern, country or urban? Once this has been established, use fonts, designs and color combinations that will best reflect that image.
• Utilize the latest in printing technology when creating the property’s signs. Design concepts, like full-color, are more affordable and accessible than ever. Exterior signs can be brighter and more eye-catching, while still remaining durable to the elements.
• Brainstorm other creative ways to use sign and graphics. For example, using photographs can help create a 300% greater recall. Placing illustrative images onto yard signs to advertise popular amenities like garden tubs, covered parking and walk-in closets, can help grab attention and spark the interest of passersby.

Apartment signage should be fresh and up-to-date—anything less may poorly represent the property. Make the most of that crucial first impression by keeping signs and graphics attractive and inviting. Doing so will better reflect a “home sweet home” to potential, future residents.

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery and installation services for a full range of custom sign and graphic products, including wide format banners, site signs, exhibit graphics, window and vehicle graphics, decals and labels and more.

As with any form of advertising, a well-designed and coordinated signage program can play an important role in political campaigns. In this high-tech world of the Internet, television and radio, the age-old political sign remains one of the most popular—and least expensive—ways to remind voters that the race is on.

“Technological advances in digital imaging and printing have helped make political signs more effective and affordable,” said Drue Townsend, senior vice president of marketing for sign and graphics franchisor FASTSIGNS International, Inc. “Eye-catching, full-color graphics on signs, banners and billboards bring the candidate or a particular message to life—giving maximum impact in the congested competition for visual attention.”

Consider working with a knowledgeable sign company for expertise in effective sign design, quick project turn-around and “turn-key” quality solutions with a variety of political signage products including:

• Posters
• Stage backdrops
• Banners
• Staked yard signage
• Promotional products
• Decals and bumper stickers
• Magnetic appliqués for vehicles

When designing signs, keep in mind that the addition of full-color graphics to any form of advertising increases the reader’s comprehension of the message by 71%. Simple design techniques such as using a border can increase readability. According to the Pennsylvania College of Optometry study, a border on a sign helps the viewer read it 26% faster.

As the nation gets in gear for another election year, expect to see more red, white and blue everywhere you turn. Elect to make your “voice” heard with vibrant signs and graphics.

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery and installation services for a full range of custom sign and graphic products, including wide format banners, site signs, exhibit graphics, window and vehicle graphics, decals and labels and more.

The Franchise 50™ awards are based on independent surveys of franchisees from over 250 leading franchise companies in North America by Franchise Business Review—a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm examines the critical areas of a franchise system including training and support, operations, franchisor/franchisee relations and financial opportunity. The companies with the highest levels of franchise owner satisfaction and franchise buying experiences became this year’s Franchise 50™ finalists.

“It’s such an honor to be named “Best in Business Services” for three years in a row on The Franchise 50™,” said Bill McPherson, FASTSIGNS International, Inc.’s vice president of domestic franchise development. “We make it our mission to help guide our franchisees in any way we can to make their business investment profitable and fulfilling—starting the moment they sign the franchise agreement.”

McPherson continues, “It is our responsibility to ensure that our centers have the most up-to-date products, services and training, which in-turn, allows them to build a solid business and satisfied customer base. We put our franchise owners first, and are delighted that our efforts to provide good support are paying off with such high franchisee satisfaction ratings year after year.”

Franchisees who participated in the survey commented on the various aspects of the network. From training, support and marketing, “FASTSIGNS has always been at the leading edge in terms of support to their network. That is what I believe sets them apart from the rest.” To the overall relationship with the franchisor, “From my first contact with the folks in Franchise Development to this moment, there has never been an unfulfilled promise.”

“We are very aware of how important it is to ensure the satisfaction of our franchisees,” says McPherson. “Our network has reached 525 centers worldwide and we already have 25 centers in development for 2008 with more to be announced. As long as there’s a need for the services we provide, we will continue to bring in motivated and driven franchisees to offer the FASTSIGNS product to their local businesses and organizations.”

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery and installation services for a full range of custom sign and graphic products, including wide format banners, site signs, exhibit graphics, window and vehicle graphics, decals and labels and more.

The FASTSIGNS "Million Dollar Club" continues to grow with new inductees added each year, and 2007 proved to be an especially productive year for these winners—the majority of whom embraced new technology, developed general management efficiencies and implemented innovative and aggressive marketing and sales strategies in their centers.

“I am extremely proud of the growth and achievements of not just our award winners, but of our entire FASTSIGNS network,” said Larry Lane, president of FASTSIGNS International, Inc. “The strategies, programs and techniques that all of our centers put forth are continuously shared with our entire franchise system so that we all may achieve such success. Each year we learn from each other and strive to make the upcoming year even better than the one before. I look forward to what’s ahead in 2008.”

Nearly 500 attended the convention, representing 235 of the 525 FASTSIGNS/ SIGNWAVE centers located in the United States, Canada, Mexico, Brazil, United Kingdom and Australia. Education sessions were offered on the latest trends and innovations within the industry, all designed to assist franchise owners in keeping up with the competition and getting a leading edge on what’s ahead in the industry.

The convention also featured a vendor trade show. Industry service providers showed off the latest in digital printing technology along with a wide variety of services available to the sign buying audience, allowing franchisees the opportunity to discuss production efficiencies with the experts.

Multiple awards were handed out during the course of the convention—in addition to the one and two million dollar awards—to recognize outstanding center managers, sales representatives, newcomers and vendors.

Special thanks to the vendors and sponsors who made a contribution to this year’s convention. Platinum sponsors, Fellers, Global Imaging, Inc., Hewlett Packard and Ketchum Directory Advertising. Silver sponsors, Georgia Printco, Reece Supply, Gandinnovations and ASI. Other sponsors, Ultraflex Systems, Inc. and Expand.

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including high resolution exhibit and display graphics, wide format banners and POP, site signs, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.

Marketing is critical to the success of most businesses. With advertising clutter at an all time high, many marketers are using nontraditional methods to get their message out. While most forms of mass awareness media are still used by many companies, more and more advertisers are using signs and graphics to communicate their message because of their cost-effectiveness and eye-catching options.

Business owners and marketing managers can maximize their spending by learning that among advertising mediums, using signage typically results in a higher return on investment than many other media. For example, a $200 sign displayed at a location where just 10,000 cars pass by every day will be seen more than 3.5 million times in a single year—a cost of about a penny for every 15 “advertising impressions.”

“Signs and graphics extend an advertising message,” says Drue Townsend, senior vice president of marketing for FASTSIGNS International, Inc. “From in-store POP to trade show graphics to banners to special event signs, or when used to graphically communicate something in client meetings and prospective client presentations, signs and graphics are being used more and more to reinforce advertising messages.”

There is virtually no limit to what a good signage program can do for a business, organization or event. When discussing signage options with your clients for the new year ahead, keep these tips in mind:

• Keep it consistent. Integrate your creative and message across all marketing channels.
• Make it memorable - fast. As with TV and radio ads, you only have a few seconds to win someone’s attention, so time is of the essence. Each second the viewer has to embrace your message counts. With the use of full color small and large format digital graphics, products or services come to life -- making your message easier to remember.
• Design for maximum effectiveness. Keep it simple. A company logo, a colorful representative image, and a message that gets right to the point are effective ways to design your sign. Studies show that by adding color or photos, you increase the effectiveness of your sign by 78%.
• Add variety. A good signage program isn’t just a single sign. To create maximum impact, carry your theme through all your signs and graphics: on your vehicle, your floor, the side of your building, your windows, and more! Bottom line … advertising is about communication and image, and signs and graphics can help affordably and effectively convey your client’s messages and imaging.

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including high resolution exhibit and display graphics, wide format banners and POP, site signs, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.

The six NAC members are all FASTSIGNS® center owners who have been elected by other FASTSIGNS owners in a specific region to serve a two-year term. As a member of the Council, the representatives work with FASTSIGNS International, Inc. providing strategic direction for the development of marketing and advertising services, programs and materials that benefit the 475 FASTSIGNS centers across the U.S. and Canada.

Two new members, Jerry Hair and Paul LeBlanc, have been elected to the Council this year.

Jerry Hair, who represents the Southwest region, previously owned a FASTSIGNS center in the Sacramento, CA area before he and wife, Andrea, purchased an existing center and moved to Denver, Colorado in the summer of 2007. “With my marketing background and my experience in the system, I hope to bring a new fresh outlook to the NAC and to the FASTSIGNS system as a whole,” said Hair. “I am excited to be part of the Council, developing marketing plans and products that will not only impact my center, but all of the North American centers.”

Paul LeBlanc, who will represent the 15 Canadian FASTSIGNS centres, opened his FASTSIGNS center in Vancouver in 1996. His centre has been consistently recognised by FASTSIGNS International, Inc. year after year for outstanding sales and service achievements, and was named one of the top two centres in Canada with the highest total sales in 2006-2007. When asked why he wanted to serve on the NAC, LeBlanc said, “I decided to join the NAC primarily to be part of a great marketing team. As a member of the NAC, I will work with the team to improve the FASTSIGNS profile, while taking special care to be sure the needs of the Canadian franchisees are met.”

The other 2008-2009 NAC board members include Shane Beard of Naperville, Ill., representing the Midwest region; Timm Godby of Casselberry, Fla., representing the Southeast region, Wade Palmer, of Studio City, Calif., representing the Western region; and Bill Belmont of Lawrenceville, NJ, who was re-elected to the NAC this year to represent the Northeast.

"Each elected NAC member knows the importance of his service to the entire FASTSIGNS network," said Drue Townsend, senior vice president of marketing for FASTSIGNS International, Inc. "They are committed to implementing a strong marketing program and are very aware of how their decisions will make a profound impact on the other centers."

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including high resolution exhibit and display graphics, wide format banners and POP, site signs, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.

The members of the FAC serve a two-year term, providing strategic advice and guidance on services and programs that benefit the FASTSIGNS® network in North America and the United Kingdom. The FAC discusses issues that will affect the entire franchise system such as what new products and technology will enhance business for the franchise network as well as how these products will impact the future of the sign and graphics industry.

Six new representatives join the FAC this year: Doug Mier, Louisville, KY; Norm Gilbert, Redwood City, CA; Wayne Dziubinski, Minneapolis, MN; Jon Toy, York, PA; Deborah Campbell, Glendale & Goodyear, AZ, and Andy Simpson, who will represent the 22 FASTSIGNS centres in the United Kingdom.

“Serving on the FAC is an excellent opportunity to learn more about the strong relationship that we as franchisees have with the franchisor,” said John Toy, who opened his York, PA FASTSIGNS center in 2004, and is one of the younger owners in the franchise system. “I plan on seeking feedback from fellow franchisees on what is important and should be addressed and discussed with FII, as well as offering a perspective from a fairly new center and a younger owner in the system.”

Toy and the other new representatives will join the four returning FAC members, Kim Gilpin, Grand Rapids, MI; Scott Snoyer, Antioch, TN; Don Marcum, Lexington, KY; Dave Skromme, San Mateo, CA, as well as Bill Belmont, Lawrenceville, NJ, who represents the National Advertising Council (NAC).

“It’s extremely important that we listen to the needs of our owners and what they need to be successful,” said Susan Last, CFE, Chief Operating Officer at FASTSIGNS International, Inc. “The FAC is on top of the issues that are important to the FASTSIGNS network as a whole, while integrating new ideas and requests into our centers’ everyday activities. Their involvement ensures that FASTSIGNS offers the best products and customer service in the industry.”

About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including high resolution exhibit and display graphics, wide format banners and POP, site signs, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use.