In Tough Economic Times, Stretch Your Marketing Dollars With Signs
FASTSIGNS® of Miami Lakes offers advice to local companies on economic marketing initiatives
(Miami, Fla.) June 17, 2008--Everywhere you turn, prices are on the rise. Gas is hitting record levels. Trips to the grocery store aren't easy on the pocketbook. Businesses are struggling to bring in customers, who are also becoming more wary of their spending in this uncertain economy. Industries both large and small are looking for any edge in today's sluggish economy, using every media available. With all the competition for attention, how does a company stand out and not break their budget?
One tried and true method still reigns supreme. Signage is one of the best uses of a company's advertising dollars and allows for even the smallest business to gain attention.
According to the U.S. Small Business Administration, signage is the least expensive, yet most effective form of advertising available. No other form of advertising comes close to matching the efficiency and cost-effectiveness, dollar for dollar, of the on-premise sign.
Sergio Smith, owner of FASTSIGNS® of Miami Lakes, a franchise location of the worldwide sign and graphics franchisor says, "Signs are especially valuable to businesses that cannot afford to mount major advertising campaigns like large national corporations. Regardless of the economic situation or company size, signs help consumers remember the business' location and offerings, prompt purchases, change purchase decisions and build brand equity."
Advertising during a slow economy creates a competitive advantage. In these tough times, consider the many signage options available, which are cost-effective and easily changeable. Studies show by rotating among several designs, you can keep your message fresh and your customers attentive:
- Custom banners
- Banner stands/exhibits
- Labels and decals
- Vehicle graphics
- Magnetic signage
- Point-of-purchase signs and posters
- Window, floor and ceiling graphics
- Backlit displays
- Yard signs
While every business is unique, sign industry research indicates that the return on investment for signs is strong. Your sign is your voice--communicating with potential customers who could do business with you.
By being prepared and collaborating with a local sign and graphics professional, your business' sign and graphics can reflect the best image possible for the company, awareness from the public and a valuable return on the bottom line.
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering for a full range of custom sign and graphic products. For more information on FASTSIGNS of Miami Lakes, or how your business can benefit from signage, please contact Sergio Smith at (305) 638-3278, or visit the website at www.fastsigns.com/462.
New FASTSIGNS® Sign and Graphic Center Opens in Northwest Miami
(Miami, Fla.) July 25, 2005--A new FASTSIGNS® sign and graphics center has opened near Miami Lakes at 5624 N.W. 167th St. on the southeast corner of the Palmetto Expressway and Red Road (57th Ave.), next to Home Depot.
Sergio Smith, a 24-year print industry veteran, is the owner of the new center that will provide businesses and organizations with sign and large-format full color graphics solutions. He has lived in Miami since 1961, and is familiar with the area where his center has opened. Smith owns the center with his wife, Janice.
"I want to provide the surrounding business community with sign and full color graphics solutions along with a high level of service and quality. We will have leading-edge technology in the center," said Smith.
FASTSIGNS International Inc. is an international franchisor of sign and graphic centers, with more than 465 locations in the United States, Canada, Brazil, Mexico, the United Kingdom and Australia, where the centers operate under the name, SIGNWAVE®.
Smith recently completed an intensive, four-week, new-owner training course at FASTSIGNS International's headquarters in Carrollton, Texas, near Dallas. David Santos, the center's graphic designer who has eight years experience in printing and design, also attended the training class.
Previously, Smith's position was with Moore Wallace N.A. Inc., an RR Donnelley Company (formerly Wallace Inc.) as a general sales manager covering four states. After multiple corporate mergers, he decided to look for other opportunities. Smith was attracted to the FASTSIGNS® franchise network because the business model was "a great fit with my past experience and skill set. The e-commerce tools and support FASTSIGNS® offers also contributed to my decision to open a new center in Miami," he said.
"We'll offer business-to-business solutions for the automotive, construction, educational, healthcare, manufacturing, property management, retail industries and many more in Northwest Miami and the surrounding areas. All businesses and organizations have a need for our products and services," Smith said.
Smith plans to become more involved in the community by joining the local chamber of commerce and other organizations.
The center's telephone number is (305) 638-3278 and the fax number is (305) 628-3578. The center also can be reached via the web at www.fastsigns.com/462.
About FASTSIGNS®
FASTSIGNS sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including wide format banners and POP, site signs, exhibit graphics, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use. For more information, visit www.fastsigns.com.
Owner of Miami FASTSIGNS® Center Ranked Number One
Wins Milestone Sales Achievement Award
(Miami, Fla.) February 25, 2008--Sergio Smith, the owner of the FASTSIGNS® sign and graphics center in Northwest Miami, was the recipient of a Milestone Sales Achievement Award at the 2008 FASTSIGNS International, Inc. convention in Colorado Springs.
Smith's center was recognized for outstanding sales achievement, which compares centers open between two and eight years to their peer group, awarding the top three single centers with highest total sales. In the category of two to three years, Smith's center was ranked number one.
"It is an honor to be recognized by the FASTSIGNS network for our center's achievements," said Smith who opened his center in 2005. "Achieving this high level of sales so early in our existence is a testimonial to the power of my team and their ability to deliver consistent great service to our customers. They are hardworking, dedicated and very deserving of this recognition."
The Miami Lakes FASTSIGNS telephone number is (305) 638-3278 and the fax number is (305) 628-3578. The center also can be reached via the web at www.fastsigns.com/462.
About FASTSIGNS®
FASTSIGNS sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including wide format banners and POP, site signs, exhibit graphics, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use. For more information, visit www.fastsigns.com.
Miami Lakes FASTSIGNS® Named Newcomer of the Year
(Miami, Fla.) February 11, 2007--Sergio Smith, the owner of the Miami Lakes FASTSIGNS® sign and graphics center, received the domestic "Newcomer of the Year" Award at the 2007 FASTSIGNS International, Inc. convention in Colorado Springs.
This award recognizes newly opened centers, international and domestic, which have received the highest average monthly sales from October 1, 2005 though September 30, 2006.
"We feel very fortunate to have won and look forward to working even harder to position ourselves for continued growth and success," said Smith, who opened his center in July 2005. He attributes his success to prior experience in the printing industry as well as following the FASTSIGNS model.
"The success that Sergio and his center has achieved serves as an example of how successful a FASTSIGNS can be by offering great customer service, high-quality signs and graphics and quick turnaround," said Larry Lane, president of FASTSIGNS International, who presented the award to Smith at the convention.
The Miami Lakes center's telephone number is (305) 638-3278 and the fax number is (305) 628-3578. The center also can be reached via the web at www.fastsigns.com/462.
About FASTSIGNS®
FASTSIGNS sign and graphics centers use innovation and technology to make the sign buying process simple by offering consulting, design, production, file transfer, delivery, installation for a full range of custom sign and graphic products, including wide format banners and POP, site signs, exhibit graphics, window and vehicle graphics, decals and labels, safety and identification signage and floor graphics for interior and exterior use. For more information, visit www.fastsigns.com.
FASTSIGNS® of Miami Lakes brings you a wide variety of products and services, including virtually all types of signs, graphics and exhibits. Our staff is committed to assist you with whatever kind of sign you need. Contact us today and let us show you how we can help you with all of your signage needs.
Sergio Smith
Franchise Owner / Sales Consultant
sergio.smith@fastsigns.com
Sergio founded Fastsigns of Miami Lakes in 2005. After 24+ years in Sales and Sales Management in the Printing Industry, Sergio decided it was time to venture on his own. His past experience selling consultative print related solutions, managing customer expectations and managing a large sales force has contributed to his shop's success.
Sergio enjoys all aspects of the sales process.
Gabriel Barker
Sales Consultant
462@fastsigns.com
Gabriel supports our Inside Sales and Outside Sales efforts. He deals with customers that visit our shop as well as with customers requiring a consultative sales visit to determine the type of sign best suited for their need.
Gabriel came to FASTSIGNS® with extensive experience selling Promotional Products (ASI) and has successfully added the product line to our offering.
Susy Chang
Customer Service Representative
462@fastsigns.com
Susy is the newest addition to our shop and the voice you hear on the telephone at FASTSIGNS®. She directs traffic at our front counter and assists customers in making decisions on the best sign for their needs. Susy works closely with the Sales staff to make sure all customers are serviced to their expectations.