Knauf

Signs and Graphics Carry a Brand Transformation Consistently Throughout

The Challenge

Legacy Marketing was helping their client, Knauf Insulation, undergo a rebranding. The marketing agency needed new signs and graphics created and installed, while maintaining brand consistency.

The Solution

The Legacy group reached out to FASTSIGNS to provide and install all of the signs and graphics at the Martinsburg, West Virginia location. A visually bold dimensional monument sign was designed to catch the eyes of those passing by and create a positive first impression. Exterior signage included reverse channel letters, post and panel wayfinding signs, and branded fabric awnings to guide visitors and staff. Window and wall graphics extend the branding inside the building.

The project grew and the team was asked to create sign packages for three additional Knauf plants in California, Michigan and Alabama. The packages varied to fit the physical and budgetary needs of each location, but all four received the impressive monument sign. FASTSIGNS worked with fabricators to ensure consistency was maintained between the locations and projects, while negotiating competitive freight rates.

The Result

Knauf Insulation has rebranded plant sites with signs and graphics that better visually reflect their organization and their people. Consistency was maintained across the locations, providing a unified brand image.