We often hear the question, what kind of sign should I choose for my new business? At FASTSIGNS® of Cincinnati, OH - Highland Ave., we design, fabricate and install all types of custom business signs. This post is about a few of the key considerations, but the best way to determine the optimal business sign is to schedule a consultation with one of our sign project managers.
LOCATION: Where is your business sign going?
Is it on a busy street where people are driving 50 mph? Will you be looking to attract customers who are walking through a pedestrian area? Do you need visibility at night? Are you looking to create a brand image as someone enters your Cincinnati business?
DURABILITY:
An exterior business sign in Cincinnati is subject to just about every weather condition known to man. In Cincinnati, a business sign can be rained on, frozen and exposed to UV rays ina single day. We help you look at the location, length of time you expect the sign to be relevant and materials to pick the right materials. A window in full sun with lots of dark colors may require a higher quality vinyl to get a longer life than a simple graphic that is shaded.
STYLE:
If you look at business signs across the Cincinnati area, you will see a lot of variety. Big commercial corridors like Kenwood Rd. and Montgomery Rd. are very different than Madison Avenue in Oakley or Madisonville. Oakley is more traditional and Madisonville has some exciting new developments that are more modern. Much of the style differences are driven by local zoning. Some areas are more modern and some historic districts prohibit modern materials. It is important to improve the area while informing customers.
BRANDING:
In addition to your sign complimenting the neighborhood, it should clearly reflect your brand at the same time. Some municipalities even dictate the colors you can use, but your business will always have a wide latitude to develop a sign that reflects your business. We love brushed metal. You can see from 2 recent projects how brushed metal looks different on a curved sign in a medical environment vs flat cut dimensional letters in a moving business. Some businesses prefer more color and painted acrylic is a great option as well.
There are many other factors in selecting your Cincinnati business sign, and we will discuss those in future posts. If you need a sign for your Cincinnati business, please request a consultation to get started.