Yard signs are a staple for many businesses, but they serve a particularly important purpose for real estate agents and agencies. Real estate professionals use yard signs to advertise in multiple ways including marketing homes for sale, properties available to rent, open houses, and to promote their real estate agency.
Benefits
Yard signs are a cost-effective way to market a property. This is especially true when bought in bulk.
They are also easy to move, which makes them ideal for capturing the attention of potential buyers or renters across dynamic, changing properties.
They function as a wayfinding system to ensure potential buyers find your listings, even if it is in a hard-to-find location. Signs with arrows help drive more people to your listings.
Yard signs are seen by a lot of people when placed strategically near the street, facing intersections or busy roads.
They are easy to install. Yard signs have metal legs or metal frames with prongs which allow for them to be simply pushed into soft or firm ground.
Uses
Many agents place yard signs at the entrance of their properties. In addition to catching attention and marketing the property, yard signs can include other useful information such as the address, contact information, and a website address to an online brochure for the listing.
Open houses are another common use for yard signs. The signs typically include the date and time of the open house, as well as the address of the property.
Promoting a real estate office or agency is another common use for yard signs. They typically include the agency's name, logo, and contact information.
Types of Yard Signs
Yard signs come in various shapes, sizes, and colors with the option to include photos of the property and special graphics.
Corrugated cardboard signs are the most common type of real estate yard sign. These signs are inexpensive and easy to produce. However, they are not as durable as other types of signs.
Aluminum signs are another option. They are more expensive than corrugated cardboard signs, but they are also more durable and will withstand weathering.
Corrugated plastic signs are the best of both worlds. They are more durable than cardboard signs, lighter, and less expensive than aluminum ones. They are made of two layers of plastic with corrugations in between which creates the added rigidity.
If you need yard signs, or any other type of sign for your real estate business, our team at FASTSIGNS® of Mesa, AZ is here to help. We specialize in custom signs for all types of businesses.