Banners are a popular and effective way to advertise sales, promote events, and grab people’s attention.

But can they be used as permanently installed signs?

Let's take a look.

What are Banners?

Banners are typically made from a lightweight, durable material like vinyl or polyester. They can be printed with a variety of ink types, including UV-resistant inks which withstand sun exposure and weather damage. Banners are often seen displayed on buildings, fences, and along roadsides.

Pros of Using Banners as Permanent Signs

• Cost-effective: Banners are typically less expensive than other types of signage, making them a budget-friendly option for businesses.

• Easy to install: Banners can be hung quickly and easily without a professional installer.

• Versatile: Banners can be used in various settings and customized to fit just about any space.

• Durable: When made from quality materials, banners can withstand sun, wind, and rain without fading and tearing.

• Easy to update: Banners can be updated with new information, making them a great choice for businesses who frequently change their sales and promotions.

• Various hanging options: Banners are hung in various ways, making them flexible and versatile. Some of these options include with poles, grommets and rope, and mounted with hardware.

Cons of Using Banners as Permanent Signs

• Not always allowed. Some municipalities have regulations regarding the use of banners, so it's important to check local ordinances before displaying banners.

• Overstimulation: Banners can be visually stimulating, which can be a distraction for drivers and pedestrians.

• Hard to read: Banners can be difficult to read on windy days when they might flap in the wind or blow away entirely.

• Maintenance: Banners must be regularly cleaned and repaired to keep them looking their best.

• No lighting options: Banners cannot be internally illuminated, making them less attractive and invisible at night.

• Not always eco-friendly: Banners made from vinyl or other synthetic materials can take centuries to decompose in landfills.

Should You Use a Banner as a Permanent Sign?

Banners as permanent signs should be based on your specific needs and goals. If you're looking for an inexpensive and easy-to-install sign which can be quickly updated, banners might be a good choice. However, if the sign needs to be visible from a distance and easy to read in all weather conditions, it may be best to consider another option, like a channel letter sign.

Have questions? At FASTSIGNS® of Sacramento – Arden-Arcade, CA, we can help you choose the right types of signs for your business. Contact us today to learn more!