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Wall lettering is a type of sign that incorporates individual letters which are applied directly to walls. This product is typically made from vinyl or acrylic and can be cut into any shape and size. The letters adhere to the wall with a non-destructive adhesive, which means they can be removed without damaging paint and wall surfaces.
How To Use Wall Lettering Effectively
Use Eye-Catching Colors - One of the best things about wall lettering is the ability to mix and match colors to create eye-catching displays. Small businesses should use bright, bold colors to grab attention and make their message stand out.
Keep it Simple - When it comes to wall lettering, less is often more. Focus on one or two key messages and make sure they're easy to read from a distance.
Use Different Fonts - Another way to make wall lettering stand out is to use different fonts. Mixing up the fonts gives the message more impact and makes it more visually appealing, as well as easy to read from a distance.
Change it Up Often - One of the best features of wall lettering is it's easy to change. Small businesses should take advantage of this by changing their message frequently. This will keep customers engaged and aware of what's new.
Be Creative - There are no rules for wall lettering, so small businesses should be creative and have fun with it. This is a great opportunity to show personality and make the company stand out.
How Gas Stations and Liquor Stores Use Wall Lettering
Label Types of Alcohol: Wall lettering is a great way to label the types of alcohol available in a liquor store. This is done by placing large words like "Beer," "Vodka," and Wine" on the wall above where those types of alcohol are stocked. This makes it easy for customers to find what they're looking for and helps create a more organized appearance.
Advertise Sales and Promotions: Gas stations and liquor stores often use wall lettering for advertising sales and promotions. This is a great way to drive customers in the door, and it's also a great way to move products which might otherwise sit on the shelves.
Display Hours of Operation: Wall lettering is also a great way to display the hours of operation.
Create a Focal Point: Gas stations and liquor stores often use wall lettering to create a focal point. Some examples of how this is accomplished is by placing large signs above the check-out area that read, "Pay Here," or "Thank You for Shopping with Us.” This makes a more inviting atmosphere and helps customers know where they need to go to pay or exit the building.
At FASTSIGNS® of Sacramento - Arden-Arcade, CA, we make signs for small businesses all over Sacramento County. Call today to learn more.