Tips for Creating a Winning Display

		Tips for Creating a Winning Display

Create a graphic look that communicates a clear, strong image for your company.
Select a color scheme that compliments your logo and existing sales materials.
Distill your product information into easy-to-read, bullet-pointed copy.
Graphics and copy should tell a prospect within six seconds or less:
- Who you are
- What you do
- How they can benefit from your product or service.
Select a booth and graphic materials that are durable and lightweight for easy, affordable transportation and storage.
Use lighting to set the mood and spotlight your products.
Flowers and plants can be used to hide wiring and to set a more natural mood.
Position graphics to guide traffic flow to your exhibit space.
Make signage lettering large enough to be read from a distance.
Consider using four-color digital graphics to bring photographic-quality images to your signs, banners or backdrops.
Be sure you have plenty of easily accessible storage space for sales literature.