FASTSIGNS® News: FASTSIGNS Building a Better Church Presence with Signs September 24, 2008
CARROLLTON, TX - One can find churches in many sizes and denominations, each as different as the people they serve. Regardless of the type of church, all rely on good signage to reach out to potential congregants, direct traffic and inform visitors.
“Like businesses, churches should regularly assess the signs and graphics they use to make sure they are up to date and effective,” said Drue Townsend, senior VP of marketing for FASTSIGNS International, Inc. “Just as the needs of churches and congregations can vary, options available for sign and graphics programs have become just as diverse.”
First, the church’s exterior site signs should be examined. These are visual representations of the church and its personality, serving as the first greeting a potential congregant will receive. If a church’s exterior sign faces a road where 10,000 cars pass each day, it will be seen more than 3.5 million times in a year, leaving countless impressions.
Next, make sure way-finding signs are easy to view and readily accessible at every turn, from the parking area outside to the sanctuary inside. Having effective directional signage doesn’t necessarily mean having a system of arrows placed around the facility. Instead, way-finding systems should be considered part of the building’s overall structural design created to flow with other visually distinctive elements in the church. For example, you can incorporate wall placards that mirror architectural characteristics of the building or subtle 3-D lettering designed to match the font used on the other signs throughout the church. .
Signs and graphics can also be used in creative ways as extensions of the church’s unique personality while still providing needed information. Apply attention-getting floor graphics to lead the way to a play area for small children, or use colorful vertical banner stands to promote an upcoming study. Signs can be used to announce special events or classes, as well as to encourage donations to fundraising efforts. br>
Administrators depend on the right kind of signs and graphics for their church and congregation. With a well-planned signage program, churches will reap the benefits of improved communication, increased visibility within the community, visitors finding their way around more easily and a facility that operates more safely and efficiently.
About FASTSIGNS®
FASTSIGNS® sign and graphics centers use innovation and technology to make the sign buying process simple by offering for a full range of custom sign and graphic products. For more information, visit www.fastsigns.com.
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