Location:

FASTSIGNS Corporate

Carrollton, TX, | marketing@fastsigns.com

Hours:

Full Time

Description:

Full time SEO Specialist

We are seeking a full time SEO Specialist who is hands-on and has the technical knowledge and experience in all aspects of SEO - from proactively identifying areas of opportunity to writing basic content to implementing the changes and analyzing in Google Analytics and outlining actionable next steps. You will be joining our Internet Marketing team working with our internal team, agency partners and franchisees to apply industry-standard SEO techniques to our website to help increase our rankings on search engines.

What you’ll be doing:

  • SEO content development scope creation and collaboration with creative team

  • Recommending and implementing Site architecture/organization

  • Identifying new key phrases and content development opportunities

  • Drafting basic content for these opportunities

  • Identifying, recommending and assisting the evaluation of A/B Testing opportunities

  • Recommending and implementing site-side technical optimizations including:

    • Reviewing and analyzing our website content for areas that can be improved and optimized

    • Identifying powerful keywords and calls-to-action to convert visitors

    • Developing link building strategies

    • Keyword mapping

    • Taking an active role in the implementation of SEO changes, working directly with our in-house Internet Marketing team and our Development company

  • Daily monitoring and management of SEO campaigns, utilizing Google Analytics and Google Webmaster tools to assess where updates are needed and making those recommendations

    • SEO reporting, analysis and insights

    • SEO content calendar management

    • Serve as a subject matter expert for SEO

    • Performing routine SEO site audits to ensure best practice SEO techniques are utilized

    • Analyzing keywords and SEO techniques used by competitors

  • Staying up to date with latest SEO trends and applying best practices for our companies

  • Utilizing our A/B test result data (and recommending additional  A/B tests) to improve site performance for best ranking results.

Requirements:

  • 3+ years’ experience in SEO

  • In-depth knowledge of site-side and off-site SEO execution

  • In-depth knowledge of Excel

  • Experience with Google Analytics and other analytics platforms

  • Enthusiasm for the digital marketing industry

  • Ability to work under pressure and multi-task

  • Ability to work well with others while maintaining a degree of autonomy

  • Proven success of SEO advancement

  • SEO keyword research and page mapping experience

  • Site-side optimization experience including on-page and off-site content optimization

  • Knowledge of technical SEO items

  • Knowledge of local SEO optimization techniques

  • Experience with SEO monitoring tools such as analytics platforms, Search Console, SEM Rush or other positioning tool

  • Understanding of white hat link building tactic

  • Self-starter current on continual changes in algorithms

Please submit your resume, along with your salary requirements and an introductory description of your SEO experience to marketing@fastsigns.com. This is a full time position working in our office in Carrollton, TX.

No phone calls please.