• Deryl Cason

    Marketing Products & Project Manager
    First arrived at FASTSIGNS: 2013
    My role at FASTSIGNS: Identify and strategize new marketing products and technologies for FASTSIGNS franchisees, further the “More Than” brand promise, and manage and drive forward special projects for the marketing team.
    About me: Good Samaritan, lover of all things photography, former little league athlete, especially gifted napper.

Enhancing the shopping experience with visual communications

by Deryl Cason

The Challenge

The Southlands Shopping Center in Denver, Colorado wanted to generate more interest in the shopping center and attract new tenants that appeal to a wide variety of shoppers.


The Solution

FASTSIGNS of Englewood provided directional wayfinding signage to enhance the shopping experience and make it easier for visitors to find their way around. FASTSIGNS created exterior signage to promote safety and keep the facility compliant. Branded signs helped identify buildings and suites as well as event and business promotions. FASTSIGNS created directional signage solutions that were both functional and modern in design.


The Southlands wanted to make the most of the unoccupied spaces by placing visual graphics in the window to showcase different attributes of the shopping center. Large canvas banners were installed in the windows of vacant store fronts to bring more attention to current businesses and gain interest from potential tenants.

Window banner

FASTSIGNS helped the shopping center display safety guidelines for the property’s play area. This signage needed to match the overarching theme of “Colorado Wildlife” for the area. The FASTSIGNS team also provided identification name tags for each of the animal sculptures inside the play area.

Flower sign

To complement the wildlife theme, the FASTSIGNS team designed a unique sculpted flower sign with the playground rules displayed on the flower’s petals. Matt Metcalf, owner of the Englewood FASTSIGNS, said the sign could be removed from its base when the weather becomes colder.

“We wanted to provide the shopping center with a solution for the flowers that made it easy for routine maintenance and seasonal transition,” Metcalf said.

Barricade banner

FASTSIGNS provided boulevard banners, stanchion signs, an event backdrop, updated directory map decals and safety decals for doors. The team added informational displays, vehicle magnets, window graphics and visual graphics for an awning as well as dimensional wall logos.

The Result

FASTSIGNS provided visual solutions for The Southlands Shopping Center to help brand and identify various retailers and spaces within the shopping center.

Awning Vinyl

The wayfinding solutions connected with the overall color scheme, created an inviting environment and provided a compelling brand experience for shoppers. Shoppers can navigate better and the new signage ties the shopping center together aesthetically.

Related Articles:
Signs Sell: Going Beyond With More “Signs” to Consider
9 Tips for Getting the Most out of Your Retail Signs and Visual Graphics



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