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  • Deryl Cason

    Marketing Products & Project Manager
    First arrived at FASTSIGNS: 2013
    My role at FASTSIGNS: Identify and strategize new marketing products and technologies for FASTSIGNS franchisees, further the “More Than” brand promise, and manage and drive forward special projects for the marketing team.
    About me: Good Samaritan, lover of all things photography, former little league athlete, especially gifted napper.

Revving Up Visual Communications with a New Brand Identity

by Deryl Cason

The Opportunity

East Shore Auto Inc., an auto dealership and repair shop in Harrisburg, Pennsylvania, needed a new brand identity to help increase awareness of their brand in their new facility.

Bracked Signs

The Challenge

East Shore Auto Inc. wanted FASTSIGNS® to design a new logo. Additionally, the company wanted to make sure customers could easily navigate throughout their building, and needed to identify various services locations and auto maintenance areas.

The Solution

FASTSIGNS designed a modern logo for use in signs, visual graphics and marketing collateral. “We wanted to create a logo that reflected the quality products and customer service the East Shore Auto Inc. team provides to their customers,” FASTSIGNS’ Christie Gardner said.

Post and Panel

“Since the facility was brand new, we had to tailor the graphics to the overall architectural theme of the building,” Gardner said. “East Auto Shore Inc. provides maintenance and repair services, so we wanted to make sure customers knew that.”

FASTSIGNS provided extensive interior and exterior décor solutions including frosted window graphics, dimensional letters, vehicle graphics, promotional items, pole banners, site signs, directional signs and service bay banners.

Dimensional

FASTSIGNS helped East Shore Auto Inc. create a customer friendly atmosphere throughout the dealership. “We are extremely thrilled about our new branding and supporting signs and graphics,” said Sean Davis, co-owner, East Shore Auto Inc. “The final solution the FASTSIGNS team provided was exactly what we had in mind.”

FASTSIGNS delivered comprehensive visual communications solutions that encompassed a new brand identity to help East Shore Auto Inc. grow their business across the Harrisburg community.

Smart Car Back

“The new East Shore Auto Inc. logo is used every day, from our business cards to employee uniforms to the invoices we give to our customers,” said Alonda Twine, co-owner, East Shore Auto Inc.

*FASTSIGNS® of Harrisburg, Pennsylvania is owned by Jessica Kelly and Steven Schreffler.

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