Crafting Visual Headlines for a News Organization with Signs and Graphics

by Amy Bramhall

The Opportunity

The Windsor Star was relocating to a new space and needed new branding and directional signs to blend with the existing artistic décor and to promote upcoming media events.

Aluminum wall graphic

The Challenge

FASTSIGNS® of Windsor consulted with The Windsor Star to determine the best sign options for their relocation and to help launch the News Café concept, a community meeting spot that allows guests to be involved in online broadcasts.

Canvas print

The Solution

The Windsor Star wanted branded directional signs for the multi-floor layout of the building since the elevator location and entrance made it difficult for employees and visitors to navigate around the building.

Elevator flag sign

FASTSIGNS identified the main entrance with window and door graphics. Blending with the artistic décor, FASTSIGNS used dimensional letters and logos to identify the News Café, Customer Service Areas and the Anchor Desk. To showcase the talent of staff photographers, the FASTSIGNS team suggested gallery wrapped canvas prints with black and white descriptor plaques for walls and the boardroom.

FASTSIGNS provided a banner for the stair railing to brand the new location and flag signs to identify the elevator on the street level. Creating a directory sign for the inside and outside the elevator, FASTSIGNS added directional signage including floor stands with colourful poster prints and wall graphics. On the upper level of the building, FASTSIGNS designed wayfinding graphics to direct visitors through the building.

Outdoor banner

Other visual solutions included colour prints housed in brushed aluminum frames and black and white prints for the wall to tell the story of the history of The Windsor Star. The printed signage also helped to identify antique equipment now housed onsite.

For the media initial event, FASTSIGNS created a shimmer fabric banner for an upscale look and a dye-sublimated floor stand display as a backdrop. Several retractable banner stands were integrated for additional branding and A-Frame signs were used to promote upcoming events.

Printed fabric

The Result

The wayfinding signs and directional graphics made it easier for employees and guests to find their way around the building. FASTSIGNS’ Donna Bilodeau said, “It was both exciting and challenging to design and build signs that would make an interior decorator proud.”

Dimensional logo

FASTSIGNS’ Jackie Raymond said that the team takes great pride in building a long-term relationship with The Windsor Star, attending their events and helping the organization promote news within the community.

*FASTSIGNS® of Windsor, Ontario is owned by Donna Bilodeau and Jackie Raymond.