Rebranding a Dental Office for a Seamless Relocation

by Larissa Croll

The Opportunity

Forest Hills Dental Care purchased an existing dental office and then rebranded using signs and visual graphics to communicate to existing patients, reach clients from the previous dental office and bring in new patients. 

The Challenge

The owner of Forest Hills Dental, Jared Bruggeman, contacted FASTSIGNS® for help with rebranding his office with an inviting and professional look.

The Solution

FASTSIGNS provided several visual solutions including a banner to welcome patients to the practice and to announce that the dental office was open for business.

Forest Hills Dental Care Building Signage

FASTSIGNS used frosted window graphics for the doors to highlight the entrance, give the office a sleek, modern look and invite customers into the office.

The FASTSIGNS team produced a custom, dimensional logo to greet patients as they arrived in the lobby and provided wayfinding signs to label rooms and doors to point patients and staff in the right direction.

Forest Hills Dental Care dimensional logo

Forest Hills Dental’s sign and graphics solution also included channel letters for the face of the building. FASTSIGNS’ Matt Metcalf said, “Since each business in the shopping center had traditional, front lit channel letters, we suggested reverse lit channel letters.”

This unique channel letter design provided a lighted halo effect for each letter on Forest Hills Dental’s sign.

Forest Hills Dental Care Building Sign

The sign creates a focal point, stands apart from the surrounding signs and sets the practice apart from other businesses with a high-end appearance.

The Result

The visual communications solution used to rebrand Forest Hills Dental met their communication goals. The dental office was so busy with new customers that the staff needed to work late most nights to keep up with all of the business.

*FASTSIGNS® of Englewood, Colorado is owned by Barbara and Matt Metcalf.