3 Visual Brand Executions that We Love

by Jayme Nelson

First impressions are lasting. At FASTSIGNS®, we get the opportunity to help businesses and organizations of every size, across every industry, make the best impression possible with their signs, graphics and branding. While there are too many examples to choose a favorite, these three represent very different businesses that have one thing in common: their sign and graphic executions make a great first impression.

1. U of L Hospital

When U of L Hospital underwent ownership changes and needed a full-scale rebrand, FASTSIGNS of Louisville worked around the clock to install the new signs and graphics. Through the course of a weekend, FASTSIGNS installed the message “It’s a brand new day,” on 11 elevators, floor graphics, 87 feet of glass entry door striping, a cafeteria wall, indoor acrylic signs and a 16’ x 58’ banner for the main pedway. The team removed the old branded signage and updated the surrounding monument signs, as well as 53 outdoor boulevard pole banners. The transformation went smoothly and efficiently, causing minimal disruption to hospital operations. The new signs and graphics helped provide a feeling of unity with the hospital staff while communicating to patients they are in trusted, capable hands.

 floor graphic entry door

2. Bootleggers

Located on a bluff, one level below the main street, Bootleggers restaurant needed sign and graphics help to increase visibility. FASTSIGNS of Lynchburg created signage that utilizes the Bootlegger’s logo and distinct branding across all pieces, visibly extending the brand to common public areas and leading guests to the restaurant’s entryway. A mural with a larger than life “bootlegger” holding a bourbon bottle was installed on a garage door. Visible from the main access street, it grabs attention and hints that there is something special to discover 177’3” around the corner. Branded window vinyl lettering and a dimensional exterior sign greet guests upon arrival, and the required sign telling people their exact location in case of a 911 emergency is dimensional and consistent with the other branded signs.

 mural exterior sign

3. IDEA1

The I.D.E.A. District is a concept for an urban mixed-use district that is under construction in the San Diego area. A bland leasing trailer sat on a highly visible lot across the street. FASTSIGNS San Diego – Point Loma designed a solution that included wrapping the corrugated trailer and constructing a 5-foot locator pin. The result is an eye-catching design housed in the middle of a highly anticipated project in San Diego that helps draw attention and potential future residents.

  corrugated trailer wrap

The best visual executions make a lasting impression. Each of these businesses utilized signs and graphics that represent the personality of their organization and how that relates to what they offer as a product or service. What are some of your favorite graphic executions? Let us know on Twitter @FASTSIGNS or our Facebook page.