Regional real estate developer Woodmont Properties needed their luxury apartment property management offices to help them attract and serve residents, and to have brand consistency among their various locations.
FASTSIGNS® branded the interior of the property management sites with full wall murals, canvas prints and brushed silver dimensional logos in each community’s specific color. “Each property has its own Pantone Matching System (PMS) color as part of its unique branding,” explained Woodmont Properties Marketing Manager, Chris Camy. “The colors absolutely have to match, and when printing on so many different materials. FASTSIGNS relieves that burden for me because I know they will follow through on our specifications on all of my properties.
To communicate the convenience, luxury and charm of the Mutechen Station property, Camy wanted to create a display of the building rendering. The FASTSIGNS team offered solutions on how to frame and display the renderings in a sophisticated manner. A sample display board was created to show off the luxury finishes when promoting apartment homes that are yet to be built. Additionally, the sample display board is an attractive marketing tool to take to meetings.
A courtesy shuttle and a construction site trailer were also wrapped with lifestyle graphics to represent the great time residents have living in Woodmont Properties communities. Site signs were installed near high-traffic areas to help the Woodmont West property draw people in. “With the signs now in place, we don’t hear from anyone having problems finding us,” explained Camy.
From exterior site signs and wraps to interior branding and décor pieces, FASTSIGNS provided brand-consistent, impactful sign and visual graphics to fit each unique property.
*FASTSIGNS of Fairfield, NJ is owned by Rich Fersch and Emily Anderson.