Boys and Girls Club Houston

Creating Brand Continuity Across Many Locations

The Challenge

The Boys & Girls Clubs has many locations around Houston, Texas, and they wanted to promote their logo and keep their branding consistent across their very different locations. They also wanted a way to recognize their donors.

The Solution

Outside, branded aluminum signs guide the way for visitors and spread positive messages. Dimensional letters on the exterior of the building and a banner below them serve to identify the location.

Inside, a custom hanging system was created and installed in the lobby, allowing photos to easily be changed each week to keep the young visitors engaged. Another hanging system was used to recognize and thank donors. In the gymnasium, large wall graphics help to create a sense of pride in the program.

The Result

The brand is consistent across all of the locations. The photos and graphics are a big hit with the children involved in the program and donors appreciate the recognition.

*FASTSIGNS® of Houston, TX – Midtown is owned by Romola & Rajesh Parikh and Nayana Bhakta.