A successful trade show can help your company or organization meet a specific marketing objective-to increase awareness, build goodwill, introduce a new product, or simply to entertain. Let FASTSIGNS® help you set trade show goals you can meet.
Set Specific Objectives
Too often, companies attend trade shows simply because "our competition will be there." By setting very specific objectives for each show and then planning your exhibit to meet those objectives, you can dramatically increase the return on your show investment.
Build your company's image
Write contracts and orders
Launch new product lines
Generate sales inquiries
Meet existing customers
Canvas your competition
Recruit dealers or employees
Inform and educate your marketplace
Make Them Measurable
Next, set quantifiable objectives for your trade show exhibit. If your goal is to generate sales inquiries, for example, calculate the exact number of leads you should expect from a show, and then plan and staff your exhibit to meet that objective.
Put Them in Writing
Finally, write down your trade show goals and objectives. A written plan can help build support for these goals and provides a useful tool for measuring trade show performance.