Many businesses seek new ways to attract more customers and increase profits. One of the most overlooked categories of sign products is vehicle graphics.
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Vehicle graphics are vinyl decals affixed to cars, trucks, vans, boats, and other vehicles. Coverage options range from simple rear window graphics to full vehicle wraps.
How do Vehicle Graphics Help with Marketing?
Mobile Billboards: Vehicle graphics turn any vehicle into a mobile billboard, advertising the business wherever the vehicles go. Company cars can also be parked on busy streets and in parking lots to generate exposure.
Increased Name Recognition: When people see vehicles with custom graphics, they make an impression. The more they see it, the more likely they will remember the business and feel comfortable with the brand name.
Promote New Products and Services: Vehicle graphics are perfect for announcing grand openings, special promotions, storewide sales, and other events.
Types of Vehicle Graphics
Decals are small, individual graphics which can be placed anywhere on the vehicle but are commonly seen on doors and windows.
Partial vehicle wraps cover a portion of the vehicle. They are typically placed on the sides and rear of the car.
Full vehicle wraps are large sheets of graphics which cover the entire vehicle. They are printed on vinyl and include graphics, images, and text.
Perforated window film is installed on windows which has tiny holes, allowing people to see out but not in. It's a great way to utilize window space for advertising without completely blocking the view looking out from the vehicle.
Magnetic signs attach magnetically to metal surfaces such as the sides and rear of vehicles. They are easy to remove and replace without the need of a sign technician.
Benefits of Vehicle Graphics
High Visibility: Vehicle graphics generate one of the lowest costs per impressions because they reach far more people than stationary signs.
Cost-Effective: As mentioned above, vehicle graphics are one the best ways to reach a lot of people, with one of the lowest costs per impression among all sign products. High-quality materials extend the life of the graphics, continuing to further drive down the cost per impression over time.
Versatile: They adhere to any modern vehicle - cars, trucks, vans, buses, etc. and can be changed when needed.
Long-Lasting: Vehicle graphics are durable. With proper care, they will last for years.
Tips for Great Graphics on Vehicles
1. Set your budget. Decals and partial wraps are less expensive than full wraps.
2. Use a high-quality design team. People typically don’t respond positively to poorly designed graphics.
3. Make sure graphics are visible and legible from a distance.
4. Hire a professional to install the graphics. Poorly installed vehicle graphics products can crack, bubble, fade and fall off.
At FASTSIGNS® of Boise, ID, we make custom vehicle graphics and many other types of sign products. Contact us today to learn more.