Poke Planet

Building Brand Awareness for a New Food Concept

The Challenge

Locally-owned, Poke Planet recently opened in San Antonio, Texas and needed to create brand recognition and communicate how their ordering process worked. They had a limited budget and needed cost-efficient solutions.

The Solution

FASTSIGNS® created graphics to reflect the style and mission of Poke Planet. Located in a retail strip center with hindered visibility, colorful window and door graphics were installed. Inside, a large acrylic sign of the Poke Planet logo adds a visual “pop,” and large poster menus above the food line are in snap frames so they can be changed out as needed.

Signs placed behind the glass sneeze guards separate customers from the food and explain the restaurant’s “build your bowl” concept, while paper menus and ordering cards at the front of the line ease the ordering process. To help drive brand awareness to a wider audience, a PDF version of the menu was created for use on social media and on the restaurant’s website.

The Result

GVA Property Management views signage as a way to add value to their properties by increasing name and location recognition, maintaining occupancy rates and creating a positive experience each day for their residents. FASTSIGNS has helped them drive increased phone calls, visits and leases.