Baked Meringue

Whipping Up a New Logo and Brand Strategy

The Challenge

Baked Meringue is a baked-to-order, custom cake retailer that approached FASTSIGNS® early in the process of planning to open their new bakery. They needed a sign for the store and guidance developing the brand and marketing products.

The Solution

After the initial consultation, a new logo was designed for the bakery.

An exterior cabinet sign and window graphics show the new logo. Inside, dimensional letters and wall graphics welcome customers and a custom branded display case gives the bakery an upscale feel. Menu boards show features and encourage customer loyalty by inviting them to join the monthly “Cupcake Club.”

FASTSIGNS and Baked Meringue worked together to develop all of the marketing strategy and materials, including business cards and decals.

The Result

The client was very happy with the new signs and had an immediate increase in business. The location continues to be successful.