Custom Exterior Building Signs in El Cajon, CA

Increase Visibility and Awareness of Your Business

Building signs come in many shapes and sizes, from channel letters to backlighting. Because it’s not just a good option but essential to communicate with your customers and clients visibly in a bold way, these large format, weather-resistant and durable signs can help you do that.

For exceptional custom business signs in El Cajon, CA, count on FASTSIGNS®. Reach out at (619) 900-6807 or request your personalized quote online today!

Here are a few ways commercial signage works directly FOR your business or organization

Creates Awareness for All

Custom business signs create an ideal first impression for your business or organization and also bring in new customers. Create awareness for prospects and draw passersby near through highly visible signs. For increased awareness, some businesses sometimes install a similar sign on various sides of a building for enhanced branding. Unlike marketing tactics that must strategically target a demographic, building signs can provide awareness for anyone at any time who might be passing your location. In large cities, this can be thousands of people a day who may have the specific need you can fill.

Helps People Find Your Location

Imagine you’re late for a business meeting and you’ve got to make a wonderful first impression. You’re worried about being on time and hope that you make it. How much more helpful would it be in that moment to have a building sign that is large enough for you to be able to recognize from afar to guide you exactly where to go. With so many people using virtual map options and visiting places they’ve never been, it is important for your business or organization to be easy-to-navigate, and commercial signage has the power to do that.

Brands Your Business/Organization

Identity is something we understand in the human world, and it’s no different in the business landscape. Fully branded custom business signs can give life to your business or organization and also enable you to communicate a more established feeling to newcomers. These custom storefront signs convey feelings of security and permanence to your brand. With your sign being the first thing they see, you can truly start the business relationship off on a good foot. Your high level of professionalism, seen through your building sign, can help them feel you are trustworthy of their time, money and business.

Provides Advertising

Commercial signage is also a cost-effective way to advertise from your business location and many businesses see a return on investment with prospects coming their way. These types of signs can be seen as an advertising expense that only happens once but gains market share for the life of the sign. In addition, the way that signs work is more natural as they are noticed and available when the eyes come to it, which is very different from a TV ad. With various touchpoints in the marketing and advertising world, your sign can act as another business impression in their mind.

With the help of custom business signs that are tailored to your specific business, brand or organization, you have access to all of the above benefits. Creating a great first impression, wayfinding, branding and providing a creative take on advertising are all line items on the daily “to do” list for a sign. They are also your best employees as they work both day and night on your behalf. Getting people to your business is something that can take a little time. With some careful planning to get the right sign solution in place, you will be well on your way to setting yourself apart from the competition and reaping the rewards that these applications can bring about.

Unlock Your Business's Full Potential

By leveraging our years of experience, we can design a custom business sign for your location that will attract potential customers and increase awareness. This high quality sign has the potential to be one of your most effective tools in driving more customers into your business.

At FASTSIGNS® of El Cajon, CA, our commercial signage team will take your ideas and turn them into reality. From coming up with a concept to printing and shipping the final product or helping build your brand through custom solutions- we've got you covered! Trust us for all of your needs in El Cajon, CA when it comes to banners, posters, wall wraps or large format signs; after 50 years in the business we know how to get people's attention and help grow your business.

How do I choose the right building sign for my business?

Choosing the right building sign for your business involves several factors that ensure the sign effectively represents your brand and attracts the right audience. Here’s a guide to help you make the right choice:

1. Understand Your Business Goals

Branding: What message do you want your sign to convey? Your sign should align with your brand’s identity, whether it’s professional, casual, or playful. Think about the colors, fonts, and logo that represent your business.

Visibility: If your business relies on foot traffic or drive-by visibility, you’ll need a sign that grabs attention. Consider how far away people will be when they see the sign and make sure it’s legible from that distance.

2. Know Your Target Audience

Demographics: Tailor your sign to appeal to your target audience. For example, a high-end retail store might opt for sleek, sophisticated signs, while a family-friendly restaurant might choose bold and colorful designs.

Location: The sign should stand out in your environment. If you’re located in a busy area, it needs to compete with other signs, while in a quiet area, a more subtle design might work best.

3. Consider Sign Types and Styles

Channel Letters: Popular for storefronts, these 3D, individually lit letters are great for businesses that want a modern, illuminated look.

Dimensional Letters: Non-illuminated, raised letters offer a professional appearance and can be made from materials like metal, plastic, or wood.

Blade Signs: Perpendicular to the building, these are great for businesses in high foot-traffic areas, as they are visible from a distance along sidewalks.

Monument Signs: Ground-level signs, typically used at entrances to business parks or standalone stores, that make a statement with a solid and professional appearance.

Vinyl Graphics: Best for temporary or promotional messages, these can be placed on windows or doors for added visibility.

4. Evaluate Your Location

Building Architecture: The sign should complement your building’s architecture. For example, a modern glass building might look best with sleek, minimalist signage, while a historic building might call for more traditional materials and designs.

Sign Placement: Where will the sign be placed? Signs mounted on the roof, on the side of a building, or freestanding all offer different levels of visibility and impact.

Size and Visibility: Check how far the sign will be visible from. A sign that’s visible from a distance is important if you rely on car traffic. Larger signs with clear, bold fonts are essential for businesses set back from the road.

5. Materials and Durability

Outdoor vs. Indoor: Outdoor signs need to be made from durable materials like aluminum, acrylic, or weather-resistant vinyl to withstand the elements. Indoor signs have more flexibility in terms of materials and can be more delicate.

Weather Resistance: If your sign will face harsh weather conditions like heavy rain, snow, or strong sunlight, you’ll want to choose materials that are UV-resistant, waterproof, and built to last.

Illumination Options: If your business operates at night, you’ll need an illuminated sign, such as backlit channel letters or LED signs, to ensure visibility. Otherwise, non-illuminated signs might be sufficient for daytime businesses.

Looking for a custom exterior sign or an upgrade to your current commercial signs in El Cajon, CA? Reach out to us at (619) 900-6807 or stop by in person today!