Custom Environmental Graphics Support a Global Corporate Rebrand
FASTSIGNS® of Lakeland designed, fabricated and installed custom interior signage, environmental graphics, dimensional lettering and branded displays to support JBT Marel's corporate rebrand at its manufacturing facility in Lakeland, Florida.
The Challenge:
Following its high-profile corporate merger, JBT Marel needed to integrate its newly adopted brand identity across its massive industrial plant in Lakeland, Florida. Operating as a global technology solutions provider for the food and beverage industry, the expansive facility required a complete plant-wide visual transformation. The massive footprint spanned professional offices, collaborative meeting rooms, corporate lobbies and a high-volume manufacturing factory floor. To pull off this comprehensive rollout, they needed an agile visual communications partner capable of managing more than 10 different custom product types under strict, time-sensitive parameters.
The Solution:
FASTSIGNS® acted as the crucial execution anchor for this complex operation, establishing a rhythm of intensive weekly project management. The true operational magic happened inside the manufacturing facility. FASTSIGNS deployed heavy-duty wall vinyl and high-visibility banners to bring the updated brand to life. Sleek dimensional lettering and polished acrylic boards welcomed visitors to the corporate lobby and unified executive conference rooms. Recognizing the facility’s dynamic, evolving environment, the team engineered adaptable fabric stand displays and a versatile hanging system. These practical, modular solutions gave JBT Marel a flexible framework to easily and quickly update corporate branding signage as production floor configurations shifted. Meanwhile, frosted vinyl partitions added sophisticated privacy to glass workspaces without sacrificing natural light.
The Result:
Through seamless communication and smart material choices, FASTSIGNS delivered tailored solutions that maximized resource efficiency. The massive plant-wide rollout successfully modernized the entire facility while saving the customer significant operational revenue. The completed signage program created a cohesive branded environment across the manufacturing facility while providing flexible signage solutions that can adapt as the facility continues to evolve. JBT Marel emerged with an empowering, visually unified corporate environment fully prepared to transform the future of food processing.
This project was completed by FASTSIGNS® of Lakeland, Florida.
