Alpha Roofing

A Construction Brand Transformation with a Boost for Visibility

The Challenge:

After 20 years in business, Alpha Roofing needed to simultaneously rebrand while moving into a brand new building they were in the process of finishing. Because the building sits directly on I-70, the client also wanted to enhance the visibility of their location through custom signs and graphics.

The Solution:

This project required perseverance and incredible attention to detail to ensure multiple variations of the branded maroon color were used. To achieve the visibility needs, FASTSIGNS® created letters large enough to be seen from a distance and grab the attention of potential clientele. The team created mockups of the logo on various sides of the building with different size options, and the client ultimately arrived at 8’ tall logos. The client liked it so much that FASTSIGNS installed them on two sides of the building instead of just one as initially planned, and also produced another set of 6’ tall channel letters for them. FASTSIGNS added interior graphics to create a sophisticated look inside, including a backlit dimensional logo behind the front desk and frosted, branded graphics for privacy and professionalism. They also produced and installed vehicle graphics for two vans and five trucks, a skid steer and a telehandler. They also branded hard hats and job boxes to create even greater brand consistency and recognition.

The Result:

The team not only nailed the requested brand color and sheen, they transformed an ordinary building into a beautifully branded location. Together, FASTSIGNS and Alpha Roofing fully achieved the visibility goal, and the building can now be seen from a mile away.

*This project was completed by FASTSIGNS® of Lawrence, Kansas.