Sweat Gym

Launching a New Gym Facility with Signs and Graphics

The Challenge 

Sweat Gym approached FASTSIGNS® to translate their brand into visual communications elements at their new facility.

The Solution 

Having worked with Sweat Gym on their gym facility in Essex, FASTSIGNS knew the brand well. The new Sutton branch was a significantly larger facility and already had a very high profile with the local public. The gym was taking over the ground floor of a well-known department store, which meant much of the project’s installation had to happen at night. 

To brand the exterior of the building, a combination of translucent and contravision vinyl was used on the inside of the ground floor windows. This served two purposes as it provided the gym with exterior brand visuals and privacy for gym members; members can see out, but those outside cannot see inside. FASTSIGNS also provided black aluminum sign trays complete with white acrylic letters of Sweat’s logo mounted to the face, creating a 3D effect, and installed them above the windows.

Internally, FASTSIGNS extended Sweat’s brand graphics to the decor at every opportunity. The vibrant brand used vivid shades of yellow, white, green and blue against a grey backdrop. FASTSIGNS utilized these colors to create signs that suited the gym’s energetic atmosphere. 

White paint was used with cut stencils to paint motivational quotes to promote exercise and a "feel good" factor on to the grey walls, creating a rugged street-like effect. Acrylic built up letters were used in the interior signage as identification as wayfinding signs. These signs indicated areas such as the male and female changing rooms. Message boards were also utilized in the gym to showcase profiles on trainers.

The project had a short turn-around time of 5 weeks, and to ensure the project was completed on time, the FASTSIGNS team worked overtime and night shifts to complete the project. The finished gym was showcased on national news during its launch party.

The Result 

FASTSIGNS worked with Sweat Gym’s branding agency and project managers to deliver signage that was on brand that helped to promote the gym's vibrant atmosphere. There was so much interest in this gym from the local population whilst the signs were being installed, customers were trying to make enquiries about the new gym. The project was finished on time and prior to the large launch celebration.

*FASTSIGNS® Chelmsford is owned by Roselyn & Leo Itopa.