On the Go

Creating Visual Impact with Newly-Branded Convenience Stores

The Challenge

The customer was starting a new brand for a chain of gas stations/convenience stores, and this particular location was a reconstruction project. They requested a newly-designed logo for the branding that could translate nationally while standing out from the crowd.

The Solution

The first step was to design a fresh logo that would pop and be attractive. The FASTSIGNS® team also completely transformed the location by recovering the station canopies, redecorating the gas pumps with the new logo design and adding RTA lettering to the diesel canopy. The creative team at FASTSIGNS also designed and installed an impactful monument sign with prices and constructed lighted box signs for the store and canopy. The logo design and branded colors were truly incorporated into all items throughout the space from the interior counters to the branded shirts.

The Result

This new gas station, now highly visible from the road, saw rapid success and immediately hit their sales expectations. Additional locations will be converted with the visual solutions and “On the Go” branding over time as well.

*This project was completed by FASTSIGNS® of Spartanburg, SC.