Spring Clean Your Outdoor ‘Bling’

Author: FASTSIGNS® of Arbutus, MD - Baltimore
a clean monument sign standing in a field of flowers

There’s a reason your favorite hip-hop artists deck themselves with eye-catching chains and outlandish bling- in a word: identity. Their outward appearance represents a subtle, yet highly significant aspect of their unique brand that, along with their musical style, creates a uniquely collective appeal. It’s what distinguishes them from their competition, and the more their distinct look catches the public’s eye, the better. It would make little sense if they wore the exact same jewelry or outfit every time - static is boring, the exact opposite of the innovative and dynamic energy they want their image to convey.

The same principle holds true for your advertising strategy; and spring, a time of year associated with rejuvenation and life, is the perfect time to inject some much-needed energy into your business’s own outdated “bling” - AKA your outdoor graphics - and FASTSIGNS has all the tools to help you thaw-out of your winter marketing deep-freeze and make your sales bloom. As nature turns from grey to green, why not let us help put some green in your bank account to match? With FASTSIGNS’ hassle-free, affordable comprehensive project management packages including customized shipping, surveying, permitting and installation services, your advertising prowess will be increasing faster than the spring temperatures!

Don’t make the mistake of thinking traditional outdoor graphics are outdated. Outdoor advertising revenue rose 4.6% in 2015 compared to the previous year, accounting for $7.3 billion, and early market analysis for 2016 indicate this trend is set to continue based on figures released by the Outdoor Advertising Association of America (OAAA). Outdoor graphics’ ability to augment complimentary mobile, online, and social media efforts makes them a valuable asset to virtually any business’s outreach efforts and the expansion of digital outdoor advertisement formats provides businesses with broader opportunities to engage with today’s increasingly-mobile consumers. The graphic design and content experts at FASTSIGNS utilize state-of-the-art 3M Visual Attention Software to bring your visual communications to life and give your brand the edge it needs to reflect your corporation’s dynamic personality in a targeted message that tells your story with clarity and generates customer interest.

Spring ahead of your competition today with a boost from FASTSIGNS!