How To

A Brave New Normal: Sign and Graphics Guide for Business Reopening

Author: Jayme Nelson
exterior banner

Businesses and organizations in every industry have faced countless, unexpected challenges over the last year. Some states are now beginning to give the “ok” for fully reopening, while others are waiting to stay cautious. Reopening guidelines vary by city and state, as well as by industry. Many businesses are navigating and considering their options for fully reopening—whether now or in the future. It is not surprising that business owners, as well as consumers are a little overwhelmed when it comes to reopening and what yet another “new normal” should look like. 

Keeping communication clear and consistent at all times helps your business reach through the uncertainty and provide a sense of security for customers and employees alike. Well-placed signs and graphics encourage customer confidence, presenting a unified message across all touch points. Here is an overview of signs and graphics, from entrance to exit, that can provide a foundation for reopening.

window signs

Exterior Building Signs

Exterior signs and banners can let customers know if you are open and ready for their business. For those not yet ready for the full, in-person experience, mark curbside pickup areas with pole signs and A-frames. 

When entering your place of business, doors and windows are prime real estate for graphics--from interchangeable vinyl posters and lettering to complete graphic coverings. Utilize this area to welcome back those who may not have been in awhile, advertise seasonal specials and alert customers if masks are required while inside.

Social Distancing Signage

Whether operating at full capacity or not, social distancing is ideal to reduce the spread of germs. Floor graphics and posters can provide friendly reminders for people to mind their physical distancing when possible. Intersperse hand sanitizing stations in high-traffic areas.

social distancing floor graphics

Among the banners and point-of-purchase signage highlighting your products, small signs and graphics can outline safety precautions that your business is committed to. From following specific CDC guidelines to posting disinfecting schedules, sharing the steps that you and your employees are taking to keep safety priority can promote peace of mind. 

Restaurant Signs

Easy-to-read directories and clear wayfinding signs will keep foot traffic moving efficiently. At customer service and checkout areas, stanchions help organize lines. Custom-fitted sneeze guards provide a subtle barrier between employees and customers while promoting safety.  

In restaurants and bars that may still rotate tables and barstools within a set distance from the other, signs and decals can alert patrons to available seating. Use miniature A-frames and table tents to guide customers to scan a QR code and be taken to an online menu of offerings.

Safety & Wellness

As we focus on the safety and wellness of our teams and our customers, it is also a good time to take a look at other signs and graphics in place. Are they still relevant and fulfilling their purpose? An updated monument sign, new channel letters or fresh vehicle wraps can extend your brand message as your business reopens.

social distancing screen

Over the last year, the way customers expect to interface with businesses and brands has changed. Regardless of your local ordinances and the decision you are making that is best for your business, clear and consistent communication is key. Signs and graphics keep customers informed on the latest updates. Help ensure that whatever your new normal looks like is also safe and keeping customers top-of-mind.