Case Study: Durango Harley Davidson
The owners of Harley-Davidson® in Durango wanted to emphasize store promotions and promote events in their busy showroom.
Harley-Davidson wanted to draw more attention to their messages with a digital kiosk similar to the unit placed by FASTSIGNS® in the restaurant next door. A digital kiosk was added to Harley-Davidson’s showroom to help the store go digital and move their marketing into the 21st century.
With the appealing nature of moving graphics, video and animation, the digital kiosk complements Harley-Davidson’s fun and exciting environment and reinforces messages from posters and other marketing materials.
Jodell Murray, the owner of Durango Harley-Davidson, is also a graphic designer. She said the digital kiosk “wasn’t hard to implement it into our marketing effort.” Murray appreciates that the digital kiosk is mobile and can be moved anywhere in the store.
“People walk up and because it’s visually exciting, they will stand and look at the kiosk and read my messages. I’m so excited about that,” Murray commented.
FASTSIGNS’ Laurie Sigillito said that Harley-Davidson wanted to make the updates to the content and graphics in-house. As a marketing resource, Sigillito has consulted with Murray on programs to help with graphics and animation on the digital kiosk. “Now I’ve found after talking to FASTSIGNS that I can have video, scrolling text and I can do a lot more than I’m doing right now,” Murray revealed.
The digital kiosk offered Harley-Davidson a way to look to the future and engage customers with digital messaging. “I love to see people walk in and look at it; it just pops,” Murray explained. “FASTSIGNS is a company that is helping me grow my business.”
*FASTSIGNS® of Durango, Colorado is owned by Laurie Sigillito.