Duval Asphalt

Duval Asphalt Paves the Way to Increased Awareness with Impactful Branding

The Challenge:

Duval Asphalt wanted a way to refresh their brand and visibility in their business community with a coordinated visual message. The possibilities for branding and wayfinding existed throughout their company site. However, the “biggest” opportunity for enhancing visibility was using their two-story hot-mix manufacturing containers to create a significant brand statement.

The Solution:

FASTSIGNS® leveraged the company’s brand colors to create consistent branding on site, including their fleet. Vehicle wraps were installed for brand consistency, from a large dump truck to a standard F250 truck. The team also installed large-scale graphics on silos with the help of a bucket truck. A specialty, conformable vinyl was used that could strongly adhere and could easily be manipulated to the contours of the silos. They also created wayfinding cabinets to safely guide people throughout the industrial site.

The Result:

According to a study on the economic value of signage conducted by the University of Cincinnati, signage visibility and consciousness play an essential role in a business’ overall branding and marketing strategy. With custom signs and graphics, FASTSIGNS elevated and extended visibility for the Duval Asphalt brand in an industrial setting, allowing the company to communicate with potential customers moving through its trade area. Large- scale branding, wayfinding and fleet graphics provide a bold, consistent look for the business. The customer was so delighted with the outcome that they proudly showcase the newly branded manufacturing silos on their Facebook page.

*This project was completed by FASTSIGNS® of Jacksonville, FL - St Johns Bluff.