General Mills

Create a Buzz to Promote a Good Cause

The Challenge

General Mills needed support with a mass media campaign to promote a company-wide effort benefitting “Save the Bees”. The collateral for this was important because of the presence of paid TV, billboards and digital media. They wanted consumers at the supermarkets to identify the campaign and buy the products in order to contribute to the cause.

The Solution

FASTSIGNS® provided branded hats and shirts to all participants of the community and media events to ensure a cohesive look for the promotion.

Blade signs installed on the aisles educated shoppers about the campaign and promoted products to purchase to benefit “Save the Bees”. Cross merchandise signage reinforced the effort, reminding shoppers of the campaign. Pallet displays and banner stands extended the message to other areas of the supermarket.

The Result

Point of sale purchases increased and the promotion gave the client the visibility they needed in order to be an active partner in the “Save the Bees” cause. The brand was well represented at community and media events becoming the real ambassador of the message.

FASTSIGNS of Guaynabo, PR is owned by Jose Corujo, Teresa Caballero and Juan Rivera.