BTI Brand Innovations Inc.

Communicating a Unique Brand Personality With Signs and Décor Graphics

The Challenge

BTI Brand Innovations Inc., a full service creative agency in Mississauga, Ontario, wanted their office space to reflect their creativity, impress clients and visitors, and motivate employees.

The Solution:

Using a combination of signs and graphics, BTI Brand Innovations’ brand personality is extended throughout their location and workspace.

Inside, a brick wall with an interior window separating the lobby and office space features vinyl graphics and aluminum wall signs that communicate the brand’s history and methodology through symbols and descriptive text.

In the open-office environment, branded wallpaper with motivational graphics liven up the space, reinforce the company branding and create a collaborative and innovative environment. Brand philosophies are communicated using eye-catching wall graphics throughout.

The branding is also incorporated into the office’s wayfinding signage. A large directional graphic on the wall points the way to the conference room and the restrooms are identified with distinctive door graphics.

The Result:

From the moment people walk in, the agency’s unique company culture and creative personality is evidenced throughout the space. Displaying motivating quotes such as, “Positive thinking leads to positive results,” reinforces brand values and creates a happy, vibrant environment to work in.

FASTSIGNS® of S. Mississauga and Oakville, ON is owned by Jose Azavedo.