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The Challenge: Paint a One-of-a-Kind, Over-Sized Logo to be Used in a Marketing Video.

Coupa Software is a company that really embraces graphic communications - from impactful marketing at trade shows to clear wayfinding systems to interior wall graphics that help foster a harmonious work environment. They were looking for a one-of-a-kind over-sized logo to adorn their entire rooftop.

The Solution: Create a Template to Create the Complex Pattern

“This was a unique request,” said FASTSIGNS®’ Dave Skromme. “When they took me to the top of the building and I first laid eyes on the expanse of roof, I thought ‘Oh, wow! This is going to be big.’”

The FASTSIGNS team determined the best option for this custom outdoor sign would be to paint the logo. The team created a template made with their router using 65 sheets of plywood heavy enough to work on the windy rooftop. It was a strategic challenge to create the complex pattern needed for the multi-colored graphic because within the template, plywood template pieces would need to be assembled and reconfigured as the different colors were laid down.

Just a few months later, Coupa requested FASTSIGNS help announce their Initial Public Offering (IPO). This time, FASTSIGNS installed temporary banners over the building’s edge, hanging alongside their outdoor building signs.

building-coupa-1
Coupa over-sized logo on rooftop
FASTSIGNS® Service Offerings”


The Result: Unique, Impactful, and Custom Outdoor Signs That Matches Coupa's Brand

FASTSIGNS provided the unique and impactful graphic solution Coupa Software sought. Coupa Software then used the logoed rooftop as the setting for a company video showcasing the upbeat, unusual and successful Coupa Software brand. The larger-than-life rooftop logo jumped off the screen when featured midway through the video as the company’s CEO danced joyously down the rooftop.

*FASTSIGNS of San Mateo, CA is owned by Dave and Linda Skromme.

2130 S El Camino Real
San Mateo, CA 94403

(650) 345-0900


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