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3D Modeling and Rendering

Author: FASTSIGNS® of Charlotte, NC - Independence Blvd
3D rendering is the process of turning information from a 3D model into a 2D image. 3D rendering can be used to create a variety of images, from intentionally non-realistic to what’s called photorealistic. These photorealistic images look so much like they’re captured by a traditional camera that most consumers can’t tell the difference between a 3D rendering and a “real” photo.

Just as important, 3D rendering allows you to create these digital, realistic snapshots of buildings and rooms that aren’t physically built or completed yet. These snapshots allow you to review a design and to see how it would look in the real world, and then adjust, as needed. This typically leads to a more cost-effective and convenient building and designing process.

Here’s what the process of rendering 3D graphics involves:

  • 3D Modeling: In this step, the object, scene, or structure to be rendered in 3D is represented with a digital model, which is a mathematical expression that represents the object’s or scene’s surface. The people who create 3D models use software to do so.
  • Rendering: This is the actual act of generating the image. In this stage, the 3D modeling software converts the model into a high-resolution 2D single image that can then be incorporated into a wide range of visual content.

  • Refining: After the rendering is complete, 3D artists typically have to do additional editing to fine-tune the image's appearance. This might include a combination of lighting, texturing, or other editing processes, providing polish and photorealism to the image that meets and exceeds the client’s expectations. After the rendered image has been refined and deemed complete, it can be used in any and all applications.

    Because a virtual product image is capable of communicating complex visual information, it has become a valued type of content important and heavily used across a range of industries. While it first gained popularity in TV production, filmmaking, video game development, and other types of entertainment, 3D rendering has also become popular in the following ways:

  • Retail product imaging: a product is viewed many times digitally before a buying decision is made. Using renderings for online images allows a business to easily show the product and its multiple versions without having countless photoshoots. Think of being able to easily navigate color selection when buying an item online.

  • Real estate: offering virtual 3D home tours

  • In many cases, 3D rendered models replace actual photography. And there are several benefits that they hold over photographing an object or place:

  • Achieve perfection: once a product or image is rendered, the customer can decide on the exact lighting, surroundings, and perspective without the expense of setting up multiple photo shoot sets.

  • No retouching required: Photographers charge for post photoshop work to help achieve the look they are trying to achieve. In a rendering, these elements are created from the rendering eliminating this process.

  • Create reality: What you see is what you get in product photography. But with 3D renderings a product or place or image is being created that incorporates a unique perspective not achievable with a camera.

  • Perfect lighting: Interior lighting can be easily controlled with 3D rendering; the type of lighting condition can be easily changed. In photography, a secondary light source has to be introduced or the photographer just has to use what they have in the environment.

  • Create surroundings: Showing a product in its intended surroundings is a great way to market the product. Photography requires a different set each time that is costly and time consuming. With renderings, sets can easily be repurposed with different surroundings to create unique campaigns.

  • Make changes easily: If a customer wants a new photo of their product, that requires a new shoot, a new set, and more photoshop work. With renderings, they can easily communicate to the 3D designer the changes requested. This allows them to easily and cost effectively make changes to the renderings and/or its surroundings. This is extremely valuable if the product has multiple versions, i.e. colors, sizes, etc.

  • Architecture and Construction: From new construction to remodeling, renderings can help a customer see a building or home in a photo-realistic interior or exterior rendering. These are also great for pre-sales marketing efforts where a building or community is not yet built.

  • Engineering: creating technical illustrations and visual models of conceptual ideas.

  • Medical imaging

  • Aeronautics

In many cases, 3D rendered models replace actual photography. And there are several benefits that they hold over photographing an object or place:

  • Achieve perfection: once a product or image is rendered, the customer can decide on the exact lighting, surroundings, and perspective without the expense of setting up multiple photo shoot sets.

  • No retouching required: Photographers charge for post photoshop work to help achieve the look they are trying to achieve. In a rendering, these elements are created from the rendering eliminating this process.

  • Create reality: What you see is what you get in product photography. But with 3D renderings a product or place or image is being created that incorporates a unique perspective not achievable with a camera.

  • Perfect lighting: Interior lighting can be easily controlled with 3D rendering; the type of lighting condition can be easily changed. In photography, a secondary light source has to be introduced or the photographer just has to use what they have in the environment.

  • Create surroundings: Showing a product in its intended surroundings is a great way to market the product. Photography requires a different set each time that is costly and time consuming. With renderings, sets can easily be repurposed with different surroundings to create unique campaigns.

  • Make changes easily: If a customer wants a new photo of their product, that requires a new shoot, a new set, and more photoshop work. With renderings, they can easily communicate to the 3D designer the changes requested. This allows them to easily and cost effectively make changes to the renderings and/or its surroundings. This is extremely valuable if the product has multiple versions, i.e. colors, sizes, etc.

a 3d model of a building

Talk with a visual consultant about how you could better market your products while saving some of your budget using 3D imaging.