Top

Types of Exterior Lighted Signs (And Which One Fits Your Business)

Author: FASTSIGNS®

An image of the Auto Lab channel letters.

Choosing the right type of illuminated sign depends on your location, brand, visibility goals, and how you want to be perceived. At FASTSIGNS® Independence, we offer a wide range of fully customizable exterior lighted signs, each designed for maximum impact and long-term durability.

1. Channel Letter Signs

These are among the most popular choices for storefronts and building-mounted signage.

  • Front-Lit Channel Letters: These use internal LED modules to illuminate the face of each letter. They’re highly visible from a distance and offer bold brand presence, especially at night.

  • Reverse-Lit (Halo-Lit) Channel Letters: In this style, the light shines out from the back of each letter, creating a glowing “halo” effect around the edges. This creates a sleek, upscale appearance.

  • Dual-Lit Channel Letters: Combine both front and back lighting for maximum brightness and a dynamic, dimensional effect.

Best for: retail stores, restaurants, franchises, corporate buildings, medical offices.

2. Cabinet Signs (Box Signs)

These are enclosed rectangular or custom-shaped signs with an illuminated face panel.

  • Cabinets are internally lit and can display your full logo, text, or graphic design.

  • The face can be printed with translucent vinyl or digitally printed graphics, depending on your brand needs.

  • Ideal for both wall-mounted and monument-style applications.

Best for: strip malls, multi-tenant properties, gas stations, service businesses, and schools.

3. Monument Signs with Internal Lighting

Monument signs sit low to the ground and are typically placed at entryways or near the roadside.

  • Adding internal LED lighting makes the message visible at all hours.

  • The lighting can be integrated within a routed face or behind acrylic push-through letters for a polished, architectural finish.

  • These signs are often paired with landscaping or stone bases to enhance visibility and appeal.

Best for: business parks, healthcare facilities, schools, apartment complexes, and professional offices.

4. Pylon Signs (Pole Signs)

Pylon signs are tall, freestanding structures used to increase visibility from highways or high-traffic roads.

  • They often include multiple sign panels for multi-tenant properties.

  • Internal lighting ensures each panel remains readable from long distances, day or night.

  • Custom options include LED backlighting, digital message centers, and branding toppers.

Best for: shopping centers, car dealerships, industrial parks, hotels, and large campuses.

5. Custom Logo Lightboxes and Contour-Cut Signs

We can create fully custom shapes and logo-based signs using LED lighting techniques.

  • Your brand icon or logo can be built into a contour-cut lightbox for a more recognizable, dimensional look.

  • These are often used in place of traditional flat signage for businesses that want their identity to stand out.

Best for: boutique retail stores, restaurants, coffee shops, salons, and creative office spaces.

6. Digital LED Displays and Electronic Message Centers (EMCs)

These programmable signs display text, graphics, animations, and real-time information.

  • They can be integrated into monument or pylon structures or used as standalone signs.

  • Perfect for promotions, event announcements, menus, or public information.

  • Fully customizable brightness settings, scheduling, and remote content management.

Best for: schools, churches, government buildings, event venues, and retail businesses with changing promotions.


Each type of lighted sign serves a distinct purpose, and our team at FASTSIGNS® Independence works with you to identify the right solution based on your location, brand, and business goals. We design, fabricate, and install signs that meet local permitting requirements while maximizing visibility and aesthetic impact.

An image of the Aventus Nail Bar channel letters.