Local signs and visual graphics provider FASTSIGNS® of Markham - Richmond Hill, ON added 3M Visual Attention Software (VAS) to its existing array of graphic design services. 3M VAS is a web-based software tool that uses science to analyze designs and photos to predict what’s most likely to grab a viewer’s attention in the first three to five seconds.
“3M VAS fits perfectly into our offering strategy as we seek to help customers solve their visual communications challenges and create attention-getting creative concepts," said Evan Cambray, who owns FASTSIGNS® of Markham - Richmond Hill, ON with his wife, Christine Rolls. “The software provides a scientific approach for design decisions that were previously more subjective, and having it will help client teams reach design consensus quicker, help us create more impactful designs and streamline the review process for customers.”
After creating an initial layout, FASTSIGNS® of Markham - Richmond Hill, ON designers can simply upload it to VAS and receive an analysis in approximately 20 seconds. The software generates five reports that can be viewed online, and downloaded to discuss and share with the client. Based on the VAS analysis, FASTSIGNS® of Markham - Richmond Hill, ON can revise the project, finalize the design and present to the client. Furthermore, VAS can be used on existing signage, vehicle graphics or any form of visual communications.
“With the combination of our team’s design expertise and the 3M Visual Attention Software, we can help get your message noticed no matter the size of the challenge,” said Cambray. “Whether you need to refresh your company’s brand image or logo, enhance participation at an event, encourage purchasing decisions in a retail space, get noticed at a trade show or update existing signs and graphics, our team at FASTSIGNS® of Markham - Richmond Hill, ON can help.”
Watch a video of 3M Visual Attention Software provided by FASTSIGNS® of Markham - Richmond Hill, ON here: