Ever had a sign printed, only to realize the color just doesn’t look right? Maybe the logo on your banner looked a bit pale, or your brand’s teal turned into a weird shade of green on your window vinyl. It’s because colors don’t always behave the same way on screens, paper and outdoor materials!
Understanding how color systems work prevents that frustrating mismatch. That’s what keeps your brand looking consistent everywhere it appears.
Our experts at FASTSIGNS® of Springfield deal with several color systems every day to make sure your signs look exactly the way you expect them to.
- HEX codes - what your designer uses for your website
- CMYK - used for printing
- PMS (Pantone) - the global standard for keeping printed colors consistent.
- Aside from that, manufacturers like 3M, Avery or Romark have their own color libraries for vinyl, acrylic and other materials.
- Paint Colors - every manufacturer has their own blend, giving us these paint swatch colors can really help keep your brand on track, just make sure you tell us which manufacturer!
Our job is to bring all of those worlds together so that your “brand red” looks like your red no matter what surface it’s printed on.
To make that happen, we use a tool called NIX, a handheld color sensor that reads and identifies colors with precision. If you want an exact match, you can mail us a sample of your color or we can come on-site (for a small service fee) to scan it in person. Once we’ve got the data, we translate it into the right format for your materials whether that’s paint, vinyl or digital print.
It might sound like a small detail, but color accuracy plays a huge role in brand perception. A mismatched shade can make even the best-designed sign look unprofessional or out of place. On the other hand, when every color aligns perfectly, your brand feels cohesive, trustworthy and memorable.
Explore color tools like the Pantone Color Finder to see how it works! And if you’re ever unsure which one’s right for your project, that’s exactly what we’re here for! FASTSIGNS® will help your brand look its best so you can make your statement!