LaughFest Drives Seriously Funny Attention with Help from FASTSIGNS

by Christina Krenek

Kicking off the fifth annual LaughFest on March 5, this fun-filled 10-day community festival celebrates “laughter for the health of it” in Grand Rapids, Michigan. Launched in 2011 by Gilda’s Club Grand Rapids, the celebration features stand-up, improv, film, authors, community showcases and a variety of other events.

Gildas' Windows

As LaughFest’s official sign and graphics company, FASTSIGNS of Grand Rapids provides visual solutions for promoting the event around town and getting people excited for the annual “seriously funny” extravaganza. During the weeks leading up to LaughFest, the event’s iconic smiley face logo hits the streets of Grand Rapids on banners, flags, yard signs, magnets, window graphics and vehicle wraps to get the community excited about the event.

LaughFest Mini Cooper

LaughFest has used a guerilla marketing campaign to spark awareness by placing yellow yard signs with just the smiley face logo. This year, FASTSIGNS of Grand Rapids also wrapped 10 MINI Coopers, donated by The Sharpe Group.

Custom Mini Cooper Wrap

“When you see the LaughFest-branded MINI Coopers driving around town, it’s hard not to smile and get excited,” said Tim Sinen, Visual Communications Consultant at FASTSIGNS of Grand Rapids. “The entire town looks forward to LaughFest every year, and it’s great to see the community come together and have fun.”

Gilda's Laugh Fest Pole

LaughFest is one of the nation’s marquee comedy events and includes performances by George Lopez, Patton Oswalt, Wanda Sykes, Jerrod Carmichael and many others in the 2015 lineup. All proceeds from LaughFest benefit the organization’s cancer, grief and support programs.

“We have partnered with LaughFest since it began five years ago and have been working with Gilda’s Club Grand Rapids for many years,” said Sinen. “It’s a fun project for a great cause, and we are proud to be a part of it.”

To learn more about LaughFest, visit www.laughfestgr.org.

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