Efficiency, Efficiency, Efficiency
Everywhere you look, whether it’s business, energy, manufacturing or sports, we see one idea continue to be at the forefront of every conversation: efficiency. While we see buzzwords come and go every year, efficiency is clearly here to stay. And when it comes to advertising for your business, one strategy has proved to be among the most efficient tactics out there: vehicle signs. In fact, according to a study from Arbitron Inc., fleet wraps are the most efficient forms of advertising, costing only $0.35 per 1,000 impressions. Compare that to television advertising, which costs $23.70 for the same amount of exposure.
We know large corporations have a big advantage over small businesses when it comes to advertising. Not only are their brands already established, but they also have more buying power. This allows them to take more chances and spend more freely. For smaller, regional or local businesses, fleet vehicle wraps offer a way to level the playing field. These businesses are able to build their brand with local customers without the need for a huge advertising budget. In other words, achieving maximum productivity with minimum expense: efficient. So let’s take look at how some businesses are upgrading their fleet graphics to get the most bang for their advertising buck.
A Simple Statement
Vehicle signage design is not all about using bright colors and explosive imagery. When you’re updating your fleet’s signage, think about how you want to present your brand’s image. For Garden on the Wall, an interior design company inspired by European indoor gardens, presenting a clean, natural design made the most sense. The understated logo and simple color scheme perfectly reflect their product and business concept.
Bigger Is Always Better
Of course, the other school of thought in vehicle advertising is to go big or go home. And for Bare Escentuals, the best way to spread the word about its cosmetic products was through an impressive bus wrap. As part of its Try, Believe, Love Tour, the San Francisco-based business used a tour bus to grab attention, welcome loyal customers and showcase its emotional message to a national audience.
Back to the Basics
Fleet wraps are excellent for putting your name on the map, but at the end of the day, advertising has to lead to new customers. So while you consider all of the design possibilities, don’t forget to include the basics: business name, website and phone number.
Pro tip: Assign a unique phone number to your vehicle fleet, so you know exactly how many leads can be credited to your new strategy.
We commonly think of radio and television as the be-all, end-all of advertising. But those strategies can be expensive, and worse, ineffective. As a business owner, it’s important to explore all of your options and invest in the most effective, the most efficient, approach to promoting your business. What’s your favorite vehicle signage campaign? Snap a picture of the most creative wraps you see on the road, and share it with us on our Facebook page.
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