How to Keep Employees Engaged and Informed

by Christina Krenek

Betty Bender, former president of the Library Administration and Management Association, once said, “when people go to work, they shouldn’t leave their hearts at home.”  This captures the philosophy companies should follow when looking to create a positive workplace culture. If employees are passionate about what they do and enjoy where they work, they will be more engaged and productive.

A big part of being engaged is ensuring that the team is informed and educated about what their company does and the role they play in it making it happen. It’s also important that companies recognize and reward achievement along the way.

Communication should be frequent and can be provided in multiple ways and places. Here are a few of them:

Highlight your company mission and purpose

In the midst of day-to-day operations, sometimes it can be easy to lose sight of the bigger picture. Remind employees that they are working together toward the same goals by displaying your company mission statement and core values throughout your location, as well as photos of the products or services you provide. Display them using wall graphics in the lobby or on canvas prints in the employee breakrooms and meeting areas.

Employee mission sign

Employee mission signage

Communicate multiple messages in the same place

It’s crucial to keep employees well-informed. Whether you want to share company news, remind of upcoming events, recognize employee achievement or provide safety tips, digital signage allows your business to communicate a variety of messages in real-time and it can be easily updated daily, weekly or whenever needed. Place a digital kiosk in your meeting room or production area, or consider multiple displays placed around your facility that can share the same content or have different content on each screen.

Company news sign

Recognize milestone achievements and special occasions

Employee recognition is important and there are a variety creative ways you can recognize employees and increase engagement. To welcome new employees and commemorate employee anniversaries, create a custom banner for your team to sign and share words of encouragement. Create a “Wall of Fame” to display employees’ accomplishments and update regularly using wall plaques or magnetic receptive graphics. When milestones are achieved, provide a personalized award or memento.

Personalized employee awards

Get “social” with your employees

An employee activism study by Weber Shandwick found that social media can play a big role employee engagement. Share photos of company events on Facebook and Twitter. Share employee spotlights on your company blog. Encourage employees to share news and information about your brand with their social networks.

Company social media engagement

Informed and knowledgeable employees are more likely to be engaged, and therefore happier and more productive. Communicating with employees can lead to a win-win for both people and organizations.

Looking for more ideas to engage with employees? Learn 5 great ways to recognize employees in the workplace.