West Michigan Whitecaps Baseball

Whitecaps Baseball Makes a Home Run with Branded Graphics

The Challenge 

West Michigan Whitecaps, a minor league baseball team, is focused on providing fun, community experiences for their visitors. The team believes visuals play a large role in elevating the fan experience. They came to FASTSIGNS® seeking a trusted partner to create engaging signs, custom graphics to better showcase the energy and excitement of minor league games and convey the unique Whitecaps baseball experience. 

The Solution 

FASTSIGNS used hundreds of signs to transform the stadium from the entryways to the outfield. They designed the monument sign to welcome stadium guests and set the tone for the fan experience, including directional graphics and stadium maps to guide, engage and excite fans through the ballpark. High-impact window graphics and colorful murals highlighting team players were prominently displayed throughout the stadium to help create an exciting, one-of-a-kind fan experience. Contour cut wall graphics as well as exterior channel letters with the Whitecaps logo carried the team branding and spirit throughout the ballpark. Signage also took center field with the new design and installation of the official Whitecaps scoreboard and outfield pad graphics. 

The Result 

With FASTSIGNS’ expertise, Whitecaps Baseball hit a visual home run keeping fans engaged from the moment they enter the ballpark to the last inning of victory. FASTSIGNS left nothing on the field with this project. 

*This project was completed by FASTSIGNS® of Grand Rapids, MI.